She's borrowing a promotion strategy from Hollywood, keeping what works for creators, and building something neither world has seen before
In partnership with Authentic Brands Group
Unpacking YouTube’s latest trend report
Behind N3on’s controversial partnership
Here’s what it means for creators
The gaming creator is now GoPro’s largest shareholder
Social media strategist Rachel Karten breaks it down
A swing and a miss
“Hey guys” is back in a major way
Bilibili aims for English-speaking creators
How the platform defends against Netflix creator deals
Why the platform changed its view policy
The platform makes its next film fest move
How Unwell plans to use its new investment
+ We talked to one of the internet’s biggest clipping agencies
Why he's dancing to a Russian song
