Good morning. We are so grateful to everyone who attended our Press Publish LA creator summit yesterday. It’s not lost on us how many of you traveled or took time off to get here. 

And to the readers who couldn’t make it yesterday, please know that none of this would be possible without you either. Read on for highlights from the Fox lot.

P.S. On Wednesday, we reported that a YouTube beta feature would be available to all creators, but the feature is only being tested among music creators for now. We updated the story here. Sorry about that.

— Hannah Doyle & Syd Cohen

Today’s lineup:

Yesterday, we gathered almost 700 creators, operators, and industry professionals on the Fox lot for our second Press Publish summit—this time, focused on the convergence of Hollywood and the creator economy.

Creators flew in from Amsterdam, Switzerland, and Hong Kong. The day's surprises included a marching band, a motorcycle stunt man, and an appearance from film and game creator Markiplier. But the best part? The conversations that happened in between. Here are some of the top quotes and learnings from the day →

“I enter YouTube coming from a doubtful place and I’m addicted to overcoming that doubt,” our surprise guest Markiplier said on the main stage. He shared that his movie Iron Lung made $52M in over 4,200 theaters with a budget of just under $5M. Iron Lung releases on YouTube today.

“I can’t teach someone to care about the work that they’re doing, but I can teach YouTube,” Beast Industries head of talent Kara McCloud said. As hire #12 on the team (which now has 780+ employees), McCloud saw there was no talent incubator in the creator economy. So she set out to make Beast Industries the starting point for young professionals in the creator world—and the result was alumni like Anthpo and Ernesto Perez, to name a few.

“YouTube is a volume game,” creator journalist Johnny Harris said on stage (less than 24 hours after winning an Emmy in NY). For years, Harris focused on becoming reliable for his audience, so they would stick around when he pivoted to a project that required more planning—like his new show The Human Element. The difference between a YouTube video and a show, according to Harris?

“I started to put more time in development,” Harris said. “I think this show is a more intentional vision that underpins it.” 

“Content needs to be timely or timeless,” TBPN co-founder John Coogan said. On stage, Coogan and co-founder Jordi Hays shared top lessons from turning their niche livestream into a nine-figure exit. They said choosing either end of the content barbell (long-form or daily posting) is the way you can win—because if you’re timely but only post once a week, there’s someone who is publishing once a day and getting better faster. 

Formatting is world-building. Michelle Khare’s seven marathons series went through several iterations before debuting in three parts. The single 90-minute cut lost the plot lines about her fellow runners (the emotional core of the series), and a seven-part version of the series was too loose. Even within the long-form format, Khare had to experiment to find what worked for the specific story she was telling. 

But that’s just a taste: We’ll be back on Monday with even more learnings, including more insight on the future of indie film distribution from Markiplier. Session recaps from our partner, Google Gemini, are coming soon.

Comedian Tom Segura is the latest creator to sign a multi-project partnership with Fox Creator Studios (FCS), Fox shared exclusively with The Publish Press this week.

Context: Fox Creator Studios launched earlier this year with food creators like Gordon Ramsay and Rosanna Pansino to make original IP. This deal with Segura and his media brand, Your Moms House Studios (YMH), marks the continued shift of legacy media building out creator inroads.

Breaking down the deal details: 

What makes this creator deal different: Fox Creator Studios is less focused on distribution—not licensing shows or putting them on Fox platforms. Instead, the projects with Segura and YMH will live across YMH’s existing platforms, leaning into its community and scaling direct-to-consumer relationships.

"We're hyper-focused on creators doubling down on channels that work for them," said Billy Parks, Head of FCS, told us in a call previewing the announcement.

For creators watching the Hollywood-digital divide, the deal also signals something about speed. The partnership went from introductory dinners in March to a signed deal within six weeks.

“It’s cool this deal allows us to do different things and actually have them come to life in a timely manner,” Segura told us.

Big picture: With the Segura and YMH partnership, we’re getting a clearer idea of the deals Fox Creator Studios is looking to strike. YMH already generates 500 million annual impressions and has proven fans will pay directly for premium content. Fox's role is to add production muscle and ad backing. Could this signal a shift in how creator x traditional media deals are made?

Sponsored by Cannes Lions

At Cannes Lions 2026, the LIONS Creators programme promises exclusive opportunities designed to connect creators, brands and businesses looking to shape the intersection of commercial creativity, cultural power and business growth.

Start the week at the LIONS Creators Kick-Off Breakfast, where you’ll meet fellow creators, build relationships and gain insider tips to maximise your Festival experience.

Make sure to RSVP for the LIONS Creators Party on the Wednesday, June 24. This dedicated celebration of the creator economy’s industry and craft is your chance to connect with industry decision makers in a fun and relaxed setting.

To wrap up the week, join us at the Networking Brunch on the Creators Beach for one final opportunity to meet the brands, creators and agencies shaping the future of the creator economy.

Cannes Lions | June 22–26 2026, Cannes, France | Be part of it.

The content we’re looking forward to reading, watching, and listening to this weekend.