How We Built The Publish Press on beehiiv

Hey, it’s Samir. Quick context here.

beehiiv is a sponsor of The Publish Press. We’re also investors in the platform, and we’ve been using beehiiv since its early days to publish the newsletter.

They asked us to write about how we use beehiiv. So we asked our team to break down why beehiiv has worked for us, what it enables across our product and business, including the things we’ve built offline.

Here’s that breakdown.

When we launched The Publish Press in May 2021, we weren’t just trying to add another media channel. We already had YouTube, a podcast, and short-form content. 

What we didn’t have was a place to move quickly—to react to news in real time, share takes, insights, and build a regular habit with our audience.

The newsletter became that place.

Today, The Publish Press reaches over 130,000 subscribers and operates as a full media brand covering the business of creators. beehiiv has been the platform underneath it for nearly the entire journey.

Early on, tooling didn’t matter much. Once we grew, it mattered a lot.

After we crossed ~20,000 subscribers, we moved The Publish Press to beehiiv and the newsletter stopped feeling like a side project and started operating like a media company. 

One of the main reasons we partnered with beehiiv was to customize the design and make it feel more like a brand that was unique to us. We wanted more control over the process and more insights on how the brand was impacting subscribers. 

beehiiv runs:

Everything lives in one place. That simplicity allows us to publish three times a week, consistently. 

One of the most useful tools for our team has been link-level analytics.

beehiiv makes it easy to see total and unique clicks on specific links inside each issue. Over time, those patterns became impossible to ignore.

Certain sections consistently outperformed others, especially the Press Worthy section at the bottom of the newsletter.

Because we could clearly see how heavily trafficked that section was, it gave us the confidence to turn it into a dedicated ad product. Sponsors could be listed there intentionally, based on proven reader attention. 

That product didn’t come from a brainstorm. It came directly from audience behavior.

Subscriber data didn’t just inform the newsletter, it shaped what we built offline.

Using beehiiv’s audience insights, our team could understand:

That data informed where we hosted Press Publish NYC and how we tailored the programming to serve the audience we already built.

When tickets went live, the event sold out after three newsletter sends. 

That moment made something very clear to us: starting with a newsletter doesn’t limit what you can build—it enables it.

The Publish Press goes out three times a week—and we haven’t missed a send in over 200 weeks.

That consistency only works if the tech is invisible.

With beehiiv we don’t think about deliverability, infrastructure, or whether an issue is going to land. When the team presses send, the newsletter reaches our audience. Every time.

That reliability matters more than it sounds.

When publishing is predictable, the focus stays where it should be: writing, editing, judgment, and taste—not troubleshooting software.

What we appreciate most about beehiiv is that it keeps everything centralized and scalable.

Our site, newsletter, subscriber data, and workflows live in one place. That lets the team move at the pace the editorial strategy demands—and spend less time managing tools and more time publishing smart, useful coverage people come back for.

As The Publish Press continues to grow, beehiiv remains one of our constants. Not just as a newsletter platform, but as the infrastructure that supports how a modern media brand operates.

Here’s highlights from our 2025 beehiiv Wrapped:

167 → newsletters sent 

6 million → opens of our newsletter

613 → most unique clicks on a single link

Build more than a newsletter. With beehiiv, you get everything you need to publish, scale, and monetize an independent media business. Get started for free today.