Good morning. Filmmaker brothers Anthony and Joe Russo are bringing back their YouTube video podcast Pizza Film School after a nearly three-year break. Not sure what is more entertaining—hearing them discuss movies with top directors like Justin Lin...or watching them try to do so while eating a hot slice.

— Hannah Doyle & Nate Graber-Lipperman

Lizzy Capri Turns the Page

Long-time lifestyle creator Lizzy Capri has announced a major content pivot—after nearly six years of publishing challenge and prank videos, Capri will start making content that matches her current (and more mature) interests.

Backstory: 

• Capri started her channel in 2017 when she was 22, and she has since amassed over 6 million subscribers making videos about topics like slime and hide and seek.

• In 2020, she uploaded 100 videos that today have an average of 5 million views each.

But Capri, now 28, said she’s ready to make a change so that her lifestyle content and on-camera persona better match her interests IRL.

“I think I've been so scared [to change] because I spent the last 5–6 years building this channel, that I don't want to mess it up,” Capri said in the video announcing her pivot.

The potential risk in switching gears: Capri’s highest-performing videos have been about games. She’s said she knows that making more mature content could alienate younger members of her audience.

Big picture: Sometimes a dramatic difference between the “online” you and the “real” you can be an asset—take Colleen Ballinger, aka Miranda Sings, who recently shared that walking the red carpet as Miranda made her more confident. But with lifestyle creators whose content is rooted in close personal relationships, the decision to stop playing a so-called “character” and be more yourself doesn’t always go over well—consider some Emma Chamberlain fans who were reluctant to embrace her creator evolution.

News Roundup: Creator Collabs We're Watching

Here are three recent high-impact creator collabs that show us how a savvy tie-in can do more than inflate subscriber counts—it can provide valuable perspectives for all parties involved.

• Cleo Abram finds a natural cohost. The science and technology creator teamed up with tech reviewer Marques Brownlee (MKBHD) in a collab that allowed each creator to play to their own individual strengths—Abram explained how quantum computing will affect our lives, while Brownlee evaluated its impact on the average consumers' product purchases.

• ZHC enlists Bill Gates. In a collab with art creator Zach “ZHC” Hsieh, billionaire Microsoft founder Bill Gates said solving global public health issues requires “mind-blowing” scale—and that creators can play a pivotal role in educating young people on how we solve them.

• Elle Mills opens up. Patreon CEO Jack Conte sat down with former vlogger Mills to discuss her New York Times essay about quitting YouTube and not wanting her life “to be the product anymore.” The tech executive played into his side gig as a musician to empathize with Mills’ creative anxieties and ambitions.

YouTube Filmmaker Preps for Festival Release

Filmmaker and YouTuber Danny Gevirtz just completed his first feature film, the semi-autobiographical coming of age story I Think I’m Sick.

Rewind: Gevirtz started raising money for the film last year via Indiegogo and has been documenting the production process on his YouTube channel.

Looking ahead: Gevirtz shared that he’s spent roughly $2,000 submitting his movie to film festivals and is hosting private screenings in cities including LA and Toronto in the coming months. The official trailer releases tomorrow on his YouTube channel.

🔥 Press Worthy

• Jenna Bandy and Cam Wilder win the Creator League Finals.

• Callux drops a new sneaker with a review from ChatGPT.

• Animated creator CGP Grey experiments filtering his YouTube comments.

• Sketch creator Nannisnotebooks starts a new content series on home improvement.

• Spotify is shutting down its live audio app.

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