Good morning. Half of Spotify’s Top 10 global tracks this week are from HUNTR/X and Saja Boys, the animated KPop groups from Netflix’s movie KPop Demon Hunters. 

The film scored $18M at the box office this weekend and became Netflix’s most watched movie of all time. Has Gen Alpha finally found its Frozen?

— Hannah Doyle & Syd Cohen

Today, Zach Kornfeld and Keith Habersberger of the Try Guys officially launched their new YouTube channel, Try Every Day, where they’re trying new activities five days a week for four weeks throughout September.

Their goal? Make the audience a character. During each episode of the series, the Try Guys will highlight fans who try new activities alongside the cast members.

“Over the last 10 years, we have tried more things than we can count. That has changed us as people; has made us fundamentally happier, better, more well-rounded,” Kornfeld told us. “And so now we want to challenge people to do that too. Now we think it's the audience's turn.”

Why launch it as a new channel? 

Before today’s full launch, they released three videos as examples of what fans can expect from the series: trying out Shark Tank products, maternity massages, and lingerie. Habersberger hopes fans will be more inclined to join them in a judgement-free environment.

“I think people are afraid to try things, because they're afraid to fail,” he said. “You shouldn't be afraid to fail at something that you don't know how to do. That should be how it actually goes.”

Three months ago, former Business Insider editor Nicholas Carlson launched the media company Dynamo with $3.5 million in funding. 

The premise: Dynamo operates as a business news network on social platforms—it’s video-first (no newsletter or web articles), featuring an ensemble cast of creators and YouTube-style editing. 

So, how’s it going? Dynamo’s first show, Business Explains the World, has received over 6 million views on YouTube and over 1 million views between TikTok and Instagram. Carlson unpacked Dynamo’s strategy for us, three months in →

The big bet: “We wanted to marry the essayistic style of Vox, Cleo Abram, and Johnny Harris with the incredible visuals of [Business Insider] and the editing and design horsepower of Vice,” Carlson told us. “Part of the reason we raised money is we really wanted to go for it with what we made.” That means going on location, from abandoned oil rigs to the North Sea. 

The ensemble allure: Hosts include Carlson and other reporters-turned-creators like Christopher Clarke and Nora Ali. Other creators like economist Kyla Scanlon have also guest hosted.

“The better business bet is to have lots of people [hosting] and the better I think for viewers,” Carlson said. “We’ve gotten good comments around it—it’s nice to see different faces and I think it still needs to retain consistency as a product and feel like it’s the same show. Design and tone has a lot to do with that.”

What’s next: New shows and channels. Dynamo launched its second show, Real Big Machines, last month and just hired a showrunner for its third show launching this fall.

“We tend to think of business as a coastal office job, but it’s also moving a ton of boxes off a ship in time, and how that team works together to do it,” Carlson said. “[Real Big Machines] is extremely visual—we want everything to be cinematic. And we think it’s a popular genre that we can excel at on YouTube.”

Gaming platform Roblox reached a new high of 47.7 million concurrent players over the weekend, up 10 million from its previous record. Roblox is now the largest gaming platform by concurrent users.

Zoom in: A competition between developers of two of the most popular games on the platform, Grow a Garden and Steal a Brainrot, contributed to this weekend’s surge in players.

Worth noting: While increasingly popular among players, Roblox has lost advertisers in recent months in the wake of multiple lawsuits over child safety.