How to Become a Streamer 📹

Ludwig’s guide to going full-time on Twitch

Good morning. Here’s a marketing strategy built for 2024: Celebrity news accounts on TikTok have been “analyzing” clips of Michael Cera drawing his name on bottles of CeraVe in New York City pharmacies. Only…it's all been a marketing campaign by the skincare company, which partnered with the TikTokers to stir up drama.

Ludwig’s Guide to Becoming a Professional Streamer

Ludwig gives a 43-slide presentation about how to succeed at livestreaming / Ludwig

In a two-hour livestream last week, gaming streamer Ludwig Ahgren shared his thoughts (as well as those of 30 other top streamers including PointCrow and Valkyrae) on how to turn streaming into a career.

Why he made this guide to going pro: “Three years ago, I uploaded a video…that was basically all the information that I had in my brain on how to be a successful streamer,” Ahgren said. “Three years later, that is the single-most referenced video [of mine] when I meet somebody in person.”

His résumé: Ahgren became the most subscribed to Twitch streamer of all time in 2021 before signing an eight-figure, two-year deal with YouTube Gaming that ended last November.

Three takeaways from his latest how-to video…

  1. Just go live. Ahgren said the hardest part is streaming for the first time (FYI, 93.3% of the peers he surveyed recommended Twitch as the best platform to start). Then it’s all about consistency and being “as entertaining for 10 fans as you would for 10,000.”

  2. Watch others to get inspired. Ahgren asked his fellow pro streamers how often they tune into other livestreams—56.7% responded daily, and 26.7% responded several times a week. “[They’re] very busy, some are streaming 80+ hours a week…[but] if you’re not watching Twitch, you can’t become a streamer,” Ahgren said.

  3. Show off your work. Ahgren believes that the final step to finding success as a streamer is to make something you care about. “If you’re not proud enough of the sh*t you’re making that you won’t sit on the couch and watch a video with your mom…it’s disrespectful in my mind to post it publicly expecting other people to watch,” he said.

Platforms Address Child Protection Amid Political Pressure

Some social platforms roll out child protection policies ahead of the CEOs of X, Meta, TikTok, Discord, and Snap testifying before the Senate on Wednesday / Photography by Ron Lach

In the last week, several social platforms including Meta, X (formerly Twitter), and Snap have rolled out new policies around child protection.

Between the lines: These changes are coming before the CEOs of X, Meta, TikTok, Discord, and Snap testify before the Senate on Wednesday about their platforms’ efforts to protect children from sexual exploitation online. Notably missing from the lineup of leaders testifying: YouTube.

A rundown of the changes:

  • Meta is enforcing stricter messaging settings for users under 16. The new default: No under-16 users can receive messages from accounts they don’t follow. Only parental approval can change that setting.

  • Snap endorsed the Kids Online Safety Act, a bipartisan bill that would require social platforms to provide minors with options that aim to protect their information, disable “addictive” product features, and opt out of algorithm recommendations. The endorsement breaks rank with Snap’s (and Meta’s, TikTok’s, and X’s) trade group, NetChoice, which opposes the bill.

  • X plans to build a Trust and Safety Center in Austin, Texas, with 100 full-time content moderators. They’ll focus on blocking material related to child sexual exploitation, hate speech, and violent posts. X hasn’t said when the new center will be up and running.

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Video Analysis: Mythical Kitchen vs. Hot Ones

An analysis of Mythical Kitchen’s Last Meals series (left) v. First We Feast’s Hot Ones (right) / Photography by Mythical Kitchen, First We Feast

Hot Ones has been the reigning champ of food interview shows on YouTube for the better part of a decade, but recent data suggest it may have some competition: Mythical Kitchen’s Last Meals video series.

Over the last 10 episodes, Last Meals has pulled in 27 million views compared to Hot Ones’ 17 million.

Worth noting: Viewership for interview shows is largely driven by guest interest, making direct comparison tough. 

  • But we do have a test case: Both shows released episodes with Post Malone within six months of each other.

  • Hot Ones’ episode with Post Malone has earned 8.6 million views in a year vs. Last Meals’ 7.5 million views in 6 months.

👀 Creator Moves

  • Protagonist Media is hiring a Minecraft script writer to watch gameplay footage and craft a script for narration.

  • Kinigra Deon is hiring a content strategist to analyze current YouTube trends and pitch video concepts.

  • Carter Sharer is hiring a creative director to coordinate his production team and serve as primary camera operator.

  • The Pokémon Company is hiring an influencer marketing manager to develop relationships with the Pokémon creator community.

Looking for your next opportunity in the creator world? Check out our (free) job board here.

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