Creator-Backed Real Estate
Creator Camp opens a co-living and co-working space
Good morning. YouTube creators and filmmakers RackaRacka don’t seem to be slowing down following the success (at the box office and among critics) of their horror film Talk To Me. The brothers just announced they’re working with A24 again on a sequel and have already shot a prequel. At this rate, we may have a creator-born horror franchise to rival the likes of Scream and Saw.
Creator Camp Testing ‘Creator-Backed Real Estate’
Creator Camp teases its co-working space Base Camp / Instagram. Creator Camp founders (left to right) Max Reisinger, Simon Kim, Cristina Colina, Chris Duncan, and Ryan Ng / Photo by Zachary Phillippy
Events company Creator Camp announced its first-ever “Base Camp,” a temporary (for now) co-living and co-working space that will host two groups of 35 creators and artists across two weeks in October.
The company teamed up with hotel chain LOGE to open the space at a campsite in Oregon, where attendees will be encouraged to “find community and collaborate across mediums.”
Context: Creator Camp has hosted two retreats (the second of which we recapped in our coverage of the YouTube New Wave), but the sponsor-backed events have thus far been invite-only, free to attend, and limited to one weekend.
In contrast, Base Camp starts at $300 for the week and is application-based, “leaning towards [accepting] people who are just getting started…that might experience the most marginal gain,” Creator Camp CEO Chris Duncan told us.
The response since the Base Camp announcement last week? Over 200 people applied in the first 36 hours after Base Camp launched online. Most applicants heard about it through word of mouth, Duncan said.
Looking ahead: Duncan and his team are wary of many co-working companies’ struggles (see: WeWork’s “substantial doubt” it can continue). But still, “events are a good way of bringing in revenue, but it's not super sustainable,” Duncan told us. “This is our first shot at something paid…so that by this time next year, we can launch a membership.”
“MrBeast has Feastables, a creator-backed snack company…our [product] goal is to have spaces across the country—creator-backed real estate,” Duncan said.
Spotify and Patreon Launch New Podcast Integration
Spotify and Patreon launched a new set of collaborative podcast integrations today that will let podcast creators upload exclusive paywalled content from Patreon directly to Spotify.
How it works:
From the Patreon dashboard, creators can turn on the option to sync current and future audio content to a connected Spotify account.
Exclusive content shows up on Spotify with a “Paid” tag.
Listeners on Spotify are prompted to sign up for the creator’s Patreon membership (if they’re not subscribed already) to unlock the exclusive content.
Early testers of the integration included comedy podcast creators Have A Word, who noted that listeners had been eager for “a while” to consume Patreon-exclusive content on Spotify.
“It's just another way we can continue to engage with our audience…[and] this opens up yet another way for us to be discovered,” the creators said in a joint statement from Spotify and Patreon.
FYI: Spotify says it has over 551 million users.
Alex Cooper Starts a Talent Network
Alix Earle (left), Alex Cooper (second from left), and Madeline Argy (top right) are revealed as part of the Unwell Network. / Instagram
Following the launch of her media company, Trending, podcaster Alex Cooper has announced the Unwell Network, a Trending subsidiary that will produce content with creators including Alix Earle and Madeline Argy.
Context: Cooper currently hosts Spotify-exclusive Call Her Daddy (CHD). CHD will stay exclusive to Spotify but become part of the Unwell Network. Future shows made with the Unwell Network will be available on all podcast platforms.
Zoom out: Cooper is scaling her characteristic approach to content by investing in other talent and IP that aligns with her brand—the Alix Earle/Alex Cooper combo is one many in the creator space saw coming from a mile away.
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Yoga creator Tara Stiles shares her secrets behind growing a revenue-generating membership business.*
Tech creator Sarah Dietschy shares an inside look from Linus Tech Tips’ LTX convention.
MrBeast Burger partner company Virtual Dining Concepts countersues MrBeast for $100 million.
*This is sponsored advertising content.
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