Good morning. TikTok has a big day ahead in Washington. This morning, the Supreme Court is set to hear arguments on whether to overturn or delay a law that requires TikTok to divest from its parent company ByteDance or face a nationwide ban. The question for the court: Is the law a violation of free speech?

We’ll keep you posted on what comes next for TikTok—and creators.

— Hannah Doyle 

Creators Respond to California Fires

With wildfires engulfing over 35,000 acres and counting, the past few days have been surreal for our team and community in Los Angeles.

LA is a hub for creators, who’ve shared both devastation and resources to their audiences in recent days →

• Creators including Ashley Paige, Spencer Pratt, Miles Gray, and many others have lost their homes. 

• The FaZe House went under an evacuation order (which they found out about while live on a stream). 

• Streamers including Shroud and Valkyrae were forced to cut their streaming marathons short to evacuate. 

Creators have also stepped up: Hasan Piker has reported on the fire every day from his home in LA. PRIME donated drinks to firefighters. And creators including Cocomocoe and Nathan Lam have documented the aftermath of the fires and shared volunteer resources. 

It’s hard to wrap our heads around the long-term implications of this devastation for our community. But we’re grateful to all of the creators, businesses, and generous volunteers who have helped.

We hope everyone stays safe. If you’d like to donate to fire relief, here are some resources → 

The LA Fire Department Foundation is providing supplies and resources to its volunteers.

The Reel Inn Malibu (a beloved Malibu institution) is raising money for its staff.

The Pasadena Humane Society is providing relief for pets affected by the fires.

For more ways to help, check out this list.

‘Sundae Conversation’ Host Caleb Pressley Launches Production Co.

Barstool Sports personality Caleb Pressley, known for hosting the comedy interview show Sundae Conversation, is going solo. 

How he got here→

• Pressley joined Barstool in 2015, reporting from college tailgates and appearing on company podcasts like The Yak.

• He started Sundae Conversation in 2020, interviewing celebrities like Morgan Wallen, Cardi B, and Drake. 

• It’s since become one of Barstool’s most popular shows, receiving over 329 million views on YouTube to date. 

Starting this month, though, Pressley will produce and distribute Sundae Conversations on his own through his new production company, Bill Joe Productions. Fellow Barstool personality Glen “Glenny Balls” Medoro is joining Pressley in the venture. Pressley is also partnering with Tom Brady’s creative agency, Shadow Lion, on sales and talent production for the show.

Zoom out: Barstool has proven to be a popular incubator for growing talent, with Call Her Daddy creator Alex Cooper and Mean Girl podcast hosts Alex Bennett and Jordyn Woodruff all getting their start at the company before going solo. Pressley will be one of the first legacy Barstool staffers to make the jump, and like others—he’s taking the IP with him.

🔥 Press Worthy

• YouTube partners with Delta for in-flight viewing.

• Charisma on Command co-founder Charlie Houpert is now the sole owner of the channel.

• Streamlabs, Nvidia, and Inworld AI launch an AI assistant for streamers.

• The PGA Tour is partnering with production company Pro Shop to launch a series of creator golf competitions.

• Instagram and Threads will add more political content recommendations to users’ feeds.

📚️ Thank You For Pressing Publish

The content we’re looking forward to reading, watching, and listening to this weekend.

• Read: Writer Paul Skallas shares how he found out Luigi Mangione, the suspect accused of killing UnitedHealthcare CEO Brian Thompson, was a fan and paid subscriber of his newsletter.

• Watch: Simone Giertz collaborates with Never Too Small, showing how she designed her house to “feel like it spoons” her.

• Listen: Atlantic Senior Editor Hanna Rosin recounts her experience with MIT’s Future You project, where she conversed with an 80-year-old version of herself made by AI.