Good morning. Today, Preston “PrestonGoes” Summerrow concludes his trilogy, I Built a Mini Truck for Abandoned Railroads. It may be a bittersweet ending for viewers as hooked as we are, but after gaining more than 100K subscribers and almost 4 million views over the course of the first two installments, we’re sure Preston is all aboard on doing something this ambitious again.

— Hannah Doyle 

Creator Investment Moves: Alix Earle, Sacheu, Fixated Talent

Are creator-led businesses the “Uber for [insert industry here]” of 2025? Recent headlines suggest they might be.

After Slow Ventures launched a $60 million fund to invest in creator businesses last month, the venture capital industry has continued to flock to the creator space, eager to invest in both talent and the companies helping that talent scale. 

Here’s a roundup of recent top creator investment moves:

Creator management company Fixated, which reps creators like Zach Justice and Sketch, secured a $10 million investment from private equity firm Eldridge Industries (Eldridge CEO Todd Boehly has also invested in A24 and the Los Angeles Dodgers). 

• Fixated cofounder Zach Katz served as president of FaZe Clan from 2022 to 2023.

• Details on how Fixated will use the funding from Eldridge are sparse, but the company wants to help content creators build businesses.

Alix Earle joined a $3 million funding round as a strategic investor in SipMARGS, a canned cocktail brand. Earle has been hinting at this announcement since late February, and she’ll serve as the face of the brand’s relaunch. Aware of the oversaturation of celebrity and creator alcohol brands, Earle told Forbes she plans to take an active role in SipMARGS’ creative direction.

Gloss Ventures, which owns the Sacheu beauty brand started by creator Sarah Cheung and made viral by Billie Eilish in a makeup tutorial, raised $15 million in a Series A funding round earlier this year. Now, Gloss Ventures is projected to hit $100 million in sales in the next two years.

Sidemen Set Date for Netflix Reality Show

Inside, Sidemen’s reality show featuring creators living together and competing for a chance to win 1 million pounds (~$1.2M), is set to premiere its second season exclusively on Netflix UK on Monday.

Quick recap: Inside’s first season was a big hit, earning over 38 million views in one week on the Sidemen’s YouTube channels when it debuted last June. 

A few months later, the Sidemen signed a Netflix deal to executive produce both UK and US versions of the show, with the latter expected to release later this year.

The stakes: Like last season, 10 creators will compete over seven days, with the last one standing taking home the cash prize. The UK season two cast features creators like gaming streamers Cinna and FaZe Jason, plus Love Island alum Whitney Adebayo. 

Big picture: The pipeline for creators to go from YouTube → Netflix is getting stronger. Inside will be the second original title the Sidemen have released on Netflix, following a documentary release last year. Another example? Glitch’s The Amazing Digital Circus is releasing episodes on Netflix and YouTube at the same time.

Sponsored by Spotter Studio

Win a Trip to Brainstorm with Colin & Samir in LA

The best creators don’t wait for inspiration. They build a system to come up with new video ideas every day. 

Spotter Studio is that system—the first software built to help YouTubers generate, refine, and sharpen ideas specifically designed for your channel. And now, it’s even better with Idea Bank, a tool that helps you come up with even more ideas, faster. 

Colin and Samir are hosting the first-ever Spotter Studio Ideas Summit—a live brainstorming session in LA alongside Jon Youshaei and Aprilynne Alter. And you could be there.

Here’s how to get a spot at the Summit:

✅ Sign up for a free trial of Spotter Studio, or log in if you’re an existing user
✅ Generate 10 ideas using Idea Bank
✅ Pick your best one and hit "Share"

The 9 best ideas win a trip to LA on April 24. The contest runs through March 31, so submit your ideas and enter to win a trip to LA. 

🔥 Press Worthy

• Google updates its Chrome extension policy to target violations related to the Honey scandal.

• Denver Nuggets point guard Russel Westbrook is launching a newsletter, World of Westbrook.

• Alex Cooper is producing a dating show for Hulu.

• Facebook launches monetization for Stories.

• Podcast creator Harry Jowsey launches a skincare line called Pash.

• TikTok rolls out a feature that reminds users under 16 to “wind down” after 10pm.

• Beauty creator Mikayla Nogueira Hawken is starting a makeup brand called Point of View.

• Spotify Audiobooks is accepting creator submissions for short-form audio stories. Those accepted will receive an advance and royalties.

📚️ Thank You For Pressing Publish

The content we’re looking forward to reading, watching, and listening to this weekend.

• Read: For Outside, writer Heather Hansman observes how the Durango Weather Guy—a local weatherman who predicts microclimates of a Colorado mountaintown—created a cult-like following.

• Watch: Daniel “Trillingston” Livingston has been sharing short vlogs of his life nearly every day for the last two months, documenting his skateboarding, goulash making, and fridge slaps along the way. 

• Listen: After a four-year hiatus, actor David Tennett (known for Doctor Who and Good Omens) returns to his podcast, featuring a conversation with comedian Ben Schwartz.