Good morning. Yesterday, Kamala Harris’s official HQ social accounts rebranded to Headquarters, specifically Headquarters 67 on X in an effort to connect with a Gen Z audience (a famously forgiving target demo online).
Backlash was so swift that within the day, Harris changed it to Headquarters 68, a number so nonsensical that it might just start a new trend. Stay tuned.
P.S. We’re hosting a quick giveaway this weekend—read our top story for details.
What to Expect from Creators at the Super Bowl
This Sunday, over 100 million people across the US will tune in to watch the Seattle Seahawks take on the New England Patriots in the Super Bowl.
Here’s how creators are getting in on the fun (and how you can too) →
Starring in ads: Creators including Amelia Dimoldenberg and IShowSpeed will make appearances for brands like Uber Eats and Oakley. Worth noting: A 60-second ad in the Super Bowl can cost at least $14 million.
Tech business show TBPN bought its own pre-game ad time to air a lo-fi commercial exclusively in San Francisco (a hub for their tech professional audience). In the spirit of going big, TBPN founders John Coogan and Jordi Hays are dubbing the ad “Operation Surprise and Delight.”
Hosting livestreams: MrBeast is hosting an hour-long stream on live shopping platform WhatNot, giving away $1 million in prizes just before the Super Bowl begins. With Bob Ross paintings, Hermès Birkin bags, and a Lamborghini in the mix, it’s one of the largest single-day giveaways in live shopping.
After the game, marketing news creators Breaking and Entering Media are hosting a post-Super Bowl livestream to break down the best and worst ads from the game—with guests like NFL CMO Tim Ellis.
The end zone: Sure, MrBeast might be giving away $1 million in prizes during the Super Bowl, but we’re hosting a giveaway of our own. Hit reply and tell us your top three creator moments from the game. The first three responses between 3:30pm PT and 9:00pm PT on Sunday will get a free Press Publish hat.
Crash Course Enters a New Tax Bracket
John Green (left) and Hank Green (right) give up ownership of their education platform, Complexly / Good Store
Education creators Hank and John Green announced this week that they have relinquished ownership of their education platform Complexly, which will now run as a non-profit.
Catch up quick: Complexly, founded 15 years ago, is made up of several educational YouTube channels including Crash Course, SciShow, and Study Hall. It’s used in classrooms across the US, and Crash Course alone has over 2 billion views.
Why NPO—not a paywall, subscription, or sale to an ed-tech company? To maintain free access, according to Hank.
“It just seemed like if we want to ensure that people today and forever will have access to this content that a different path was the right path,” Hank said in a video.
What changes→
The Green brothers will step back from day-to-day leadership.
As a nonprofit, Complexly can no longer distribute profits to individuals, directors, or shareholders—though Hank noted that profits have largely been reinvested or shared with staff for more than a decade.
The brothers are also donating their shares and any saved profits to the new organization.
How it makes money: Complexly will continue to run advertising and AdSense. The latter makes up roughly one-tenth of revenue, alongside Patreon at another tenth. Last year the company received $4.8 million in philanthropic funding and plans to rely more heavily on donations going forward.
“Advertising-based income is still part of our revenue mix and we don't plan to wind that down any time soon,” Julie Smith, CEO of Complexly told us. “With our nonprofit transition though we can lean more into public support revenue which was already growing quickly.”
Contributions are now tax-deductible, with early supporters including YouTube, PBS, and the Alfred P. Sloan Foundation.
What’s next: John Green will take on the title of “founder emeritus,” while Hank Green will have a seat on the board and continue hosting shows like Ask Hank Anything. Complexly’s 70+ employees will keep operating from Montana, with $8.5 million earmarked for new projects.
“There’s never been more information and yet there’s never been less information that you feel you can trust,” John told AP News. “Our goal at Complexly has always been to make trustworthy content. And making Complexly a public good, for me, is the next step in that process.”
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YouTube Surpasses Netflix in Revenue
After dominating TV screens, YouTube passes Netflix in revenue / Illustration by Moy Zhong
YouTube generated $60 billion in revenue last year, making it the highest-earning entertainment company behind Disney (which came in at $95.7 billion).
Even though YouTube has dominated TV screen time for a couple years, this is the first year Alphabet has shared YouTube’s total revenue—which topped Netflix’s $45 billion in 2025.
Zoom out: Throughout its rivalry, Netflix and YouTube have each taken steps to mimic each other, from YouTube's more streaming-like UI on TVs to Netflix signing creators and streaming podcasts.
Do you think YouTube will remain on top?
🔥 Press Worthy
Spotify adds e-books to its library.
Quen Blackwell stars in Sombr’s new music video.
YouTube expands auto-dubbing to all creators.
Twitch launches its first podcast, Let’s Chat, hosted by CEO Dan Clancy.
Hulu inks a podcast licensing deal with Headgum to start streaming podcasts.
Wall Street Journal tech journalist Joanna Stern leaves the publication to start her own media company.
MrBeast is a guest on Hot Ones.
📚 Thank You for Pressing Publish
The content we’re looking forward to reading, watching, and listening to this weekend.
Read: Gael Aitor, founder of social event company Grownkid, writes about the allure of “slop events” like Anthpo’s Timothée Chalamet lookalike contest or Aitor’s own wrestling speed dating event.
Watch: We posted our first Instagram Reel last week. Tell us what you think (and be on the lookout for more).
Listen: Business experts Ben Gilbert and David Rosenthal reflect on 10 years of the Acquired podcast, and why it’s worked despite four-hour episodes and infrequent posting.
