Good morning. Whatever you thought of the W-sprayed, backside-exposed Mike Tyson vs. Jake Paul boxing event this weekend, one thing's for sure—people tuned in for it. Here’s the fight, by the numbers:

• 65 million → peak concurrent viewers

• 60 million → households streamed globally

• 100,000+ → streaming quality complaints issued to Netflix 

PS–We’re looking for a writer to report and find some of the best creator stories on the internet. Keep scrolling for more info!

— Hannah Doyle & Nate Graber-Lipperman

How Paige Nguyen Produces Anthony Po’s Viral Events

On Saturday, a couple hundred patrons packed into Church Street Boxing in NYC for a night of musical performances and a boxing match—all hosted by comedy creator Anthony Po, aka Anthpo. 

We talked to Po’s producer, Paige Nguyen, about how their small team creates viral events such as the Timothée Chalamet lookalike contest and the Cheeseball Man meetup in NYC →

Reading the room. Nguyen described herself as someone who’s “chronically online.” In October, she observed that negative sentiment from the US presidential election was dominating online culture.

• Nguyen and Po wanted to encourage people to have fun and get together in public spaces, so they hung up 100 flyers around NYC advertising the lookalike contest and a $50 reward.

• The guerilla marketing resonated, as 10,000 people showed up (including Chalamet himself).

• The contest concept has since spread, with similar events taking place around the globe.

Being flexible. Nguyen has learned to bring Po’s attention to detail into event planning while still adjusting on the fly—such as having a backup location ready for the lookalike contest when police officers kicked them out of Washington Square Park.

“What people don’t see is just how much pre-production goes into events like these, but we like it that way,” Nguyen told us. “Anthony’s main goal is to foster community and make sure everyone is having a good time.”

Collaboration is king. Ahead of the boxing match, Nguyen helped curate a tight run-of-show that featured performances from fan favorite local superheros (including the Pickled Man and Sickly Sweet) to a rising underground rapper named Khantrast.

• Those guests helped increase the event’s awareness by collectively sharing content out to their local audiences.

• “There are so many moving parts that make up a successful event, and as the producer, you have to know what’s going on with each part at all times…[and] make sure everyone on set knows, too,” Nguyen said.

Why Amazon is Investing in the Creator Economy

Amazon just made a big move in the creator economy by investing in Spotter. The two companies are teaming up to open new opportunities for Spotter’s creators within the streaming and ecommerce giant. 

Our own Samir Chaudry sat down with Spotter CEO Aaron DeBevoise to hear about what the partnership means for creators →

• New opportunities across video and commerce. “This partnership could redefine content distribution, allowing creators to develop series for Prime Video, tap into new audiences, and integrate product lines within Amazon's retail framework,” DeBevoise said. 

• Educate Amazon on creator video. “It’s a no-brainer for Amazon to want to be involved in the creator ecosystem that exists today, but the question that is so daunting to even them is, ‘Where do you start?’” DeBevoise said. Spotter is utilizing data to help the platform make informed decisions on which creators to work with. 

Big picture: Amazon made its first multi-million dollar creator investment with MrBeast’s Beast Games earlier this year, a deal which Spotter was intimately involved in. 

As Amazon folds its ad-supported streaming service Freevee into Prime Video, this Spotter partnership could provide a blueprint for how streamers engage with creators in the future, utilizing platforms as a guide to navigate the creator economy.

Check out the full conversation with DeBevoise on The Colin and Samir Show audio feed.

Sponsored by Artlist Business

Prepare for What’s Next in 2025

How critical will human touch be as AI continues to rise? What should brands and creators do to cultivate more trust?

These questions and more are answered in Artlist’s 2025 Trend Report.

The annual report features insights from 5,000+ creators and business leaders at Google, Meta, and Canva (just to name a few). With it you can master strategies to keep you ahead of the competition in the coming year.

“In a world where the pace of change is accelerating, understanding and anticipating trends is critical to giving you the foresight needed to stay competitive," said Artlist co-founder and co-CEO Itzik Elbaz.

Learn how to stand out in today’s ongoing content revolution. Dig into the Artlist Trend Report 2025.

2024 Streamer Awards Nominates Top Creators

The award show founded by streamer QTCinderella recently opened voting for its 2024 awards, which features over 100 creators across 27 categories.

Context: QT started the Streamer Awards in 2022 as a way to celebrate streamers across a variety of categories like “Best Strategy Game Streamer” and “Best VTuber.” Her last show broke viewership records, with over 600,000 concurrent viewers.

2024 standouts include Kai Cenat, who is nominated in five categories and has broken a handful of streaming records this year, as well as game developer PirateSoftware, who has experienced a big leap in subscribers and helped launch Offbrand Games in February. 

The Streamer Awards is set to stream live December 7th on QTCinderella’s Twitch channel.

👀 Creator Moves

• The Publish Press (yep, that’s us! 👋) is hiring a full-time writer with a passion for the creator world and strong writing skills.

• Tech creator Kallaway is looking for a short-form video editor with at least two years of experience.

• Complexly is hiring a motion designer to create background assets and animated compositions.

Looking to bring on new team members? You can post opportunities on our (free) job board here.

🔥 Press Worthy

• The Sidemen sell out 90,000 seats in just three hours for their 2025 charity soccer match.

• Tom Scott is releasing a book based on his podcast, Lateral.

• 'Lectures on Tap' is the creator-led event series taking NYC by storm. Here's how Felecia Freely did it.*

• Art creator Maya On The Internet makes a digital installation for The Whitney Museum.

• Victoria Paris is launching a jewelry brand.

• Visa officially recognizes creators as small businesses.

_{*This is sponsored advertising content.}