Inside the TikTok Edit Trend Changing US Politics šŸ„„

How we got a wave of Kamala Harrisā€“Charli XCX mashups

Good morning. Sisters and creators Alexandra and Andrea Botez kicked off a weeklong ā€œChess Campā€ event today, featuring eight female chess creators and players. The competition, which features a $17,500 prize fund, will play out at a mansion in Malibuā€”so if you see a group of streamers playing intense games of chess on the beaches north of LA this week, you now know why.

Why Kamala Harris Videos Are Everywhere

Kamala Harrisā€™ presidential campaign goes viral and  turns neon green after Charli xcx says, ā€œkamala IS bratā€ / Illustration by Moy Zhong with photography via Kamala Harris

Since President Joe Biden endorsed Vice President Kamala Harris as the Democratic nominee for US president this past weekend, the internet has been awash with Harris video edits featuring clips of the VP set to trending music from Charli XCX and Taylor Swift. 

TikTok users call the surplus of edits ā€œProject Coconut,ā€ in reference to the meme of Harris talking about coconut trees.

Why now? Digital culture commentator Jules Terpak, who predicted the rise of video edits (also known as ā€œfan camsā€) back in January, said itā€™s a perfect storm: 

  • ā€œKamalaā€™s coconut tree quote, which has been mocked online since she said it during a press conference in 2023, unironically clicked for people when Charli XCXā€™s song ā€˜Appleā€™ off her new hit album Brat shared a similar sentiment,ā€ Terpak told us. 

  • ā€œAll of which coincided with the announcement that [Harris] would be the Democratic nomineeā€¦[itā€™s] just wild.ā€

The trend has made #kamalaharris and #kamala the top performing hashtags on TikTok over the last week, with a combined 14K posts and 130 million views.

Big picture: Video compilations are a growing edit trend, not just among music and film fans, but also users expressing their viewpoints and endorsements in education, politics, and religion. ā€œTikTok edits might be the most captivating and persuasive form of media right now,ā€ Terpak said in a video. Quoting tech exec Seyi Taylor, Terpak said ā€œYou can convince people of anything if you put it in a TikTok with a catchy sound.ā€

How Two Online Safety Bills Will Impact Creator Platforms

If passed, two child online safety bills may impact how advertisers work with creators / Photography by Vitaly Gariev

The US Senate is considering two online safety bills this week that are intended to change rules around parental controls and advertising to childrenā€”which could affect how creator platforms including YouTube and Snapchat operate.

Catch up quick: The Kids Online Safety Act (KOSA) and the Children and Teensā€™ Online Privacy Protection Act (COPPA 2.0) were first introduced in 2022 and 2023, respectively.

  • KOSA, if passed, would force platforms to limit features for minors, such as personalized algorithmic recommendations and video autoplay.

  • COPPA 2.0 would prohibit the collection of personal data without minorsā€™ consent and ban targeted advertising to users between the ages of 13ā€“17.

Why it matters: The bills have bipartisan support and could pass the Senate as soon as this week before heading to the House of Representatives.

Should the proposals become laws, platforms will be expected to foster content that is KOSA and COPPA 2.0 compliantā€”which could impact when and where advertisers spend their budgets.

For example: A brand might be more willing to partner directly with a kid-friendly creator whose audience features a high percentage of returning viewers rather than a different creator whose viewership relies more on algorithmic discoveryā€”which would be limited, at least for young viewers, under the proposed regulations.

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IShowSpeedā€™s EuroTrip Nets 2.5 Billion Views

IShowSpeed commemorates his adventures in Europe, which he streamed and garnered over 2.5 billion total views across platforms / IShowSpeed

Over the weekend, streamer Darren ā€œIShowSpeedā€ Watkins Jr. concluded his summer trip across Europe, where he livestreamed his adventuresā€”including a cheese-rolling race and fights with both a Viking and a wizardā€”to coincide with the Euro 2024 soccer tournament.

The result? The IRL livestreams (which started on June 16) notched over 2.5 billion views across Watkinsā€™ YouTube, TikTok, Instagram, and X, according to fan account Speedy Updates.

Analytics database Streams Charts also noted in June that Watkinsā€™s streams from Europe were doubling his 2024 average viewership on YouTube.

Worth noting: While IRL streams have clear upsides, they also come with risks. Watkins revealed he paid $50,000 to repair cars that fans in Norway damaged.

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