Good morning. Syd is coming to you live from her local movie theater, where she is already seated in anticipation for Charli XCX’s upcoming A24 film, The Moment. 

There may not be a release date yet, or distribution plans, or any details at all…but she is sat.

— Hannah Doyle & Syd Cohen

Creators just hit the runway. Not in Paris, Milan, or New York, but…Texas. At VidSummit, YouTube studio Theorist hosted the second edition of Creators in Fashion, a fashion variety show designed to unveil new merch and showcase innovations in creator fashion.

Quick context: Style Theorists host Amy Roberts (along with Game Theorists cofounder MatPat and parent company Lunar X) streamed last year’s inaugural Creators in Fashion on the Style Theory YouTube channel. This year, the team put on the show at VidSummit to leverage its focus on creator entrepreneurship. 

Why do creators make sense for fashion? “The traditional fashion sphere is not creator forward, unless you are a really high-tier influencer attending their fashion week events,” Roberts told us. “But they're not trying to put creator businesses in the forefront.” 

Roberts is trying to change that by utilizing creators as a means of building a more approachable environment for people to experiment with clothes and beauty.

Why does fashion make sense for creators? Along with showing off TheoryWear’s new merch line, Theorist welcomed fellow creators to exhibit their own creations.

“I'm very excited about showing my projects on the runway,” creator Estefannie, whose “feminine rage tech” (think: bear trap brass knuckles and knife nails) was on display at the event, told us. “Not only because of the visibility it's gonna give me and my channels, but mainly because it feels so validating as a creator that they appreciate what I'm trying to build here.”

Looking ahead: “I see us really experimenting with the types of products that we make and the different IPs that we can kind of bring this fashion twist to,” Roberts said. “So expanding out that portfolio of different franchises that we can give our spin on is our biggest goal going into 2026.”

52% → the share of gamers in the US who are women, according to a survey conducted by the Entertainment Software Association. The same study found that 54% of American gamers prefer to play on a mobile device (rather than a laptop or gaming console).

Less than 10% → how many videos on a TikTok user’s For You Page are made by someone they know. The Washington Post conducted a study examining the TikTok usage of 1,100 readers to inspect how habit-forming the platform is. All participants saw 1) increases in average time spent on the app 2) decreases in wait times between videos and 3) increases in how many times per day they opened TikTok.

29K → the number of concurrent viewers on Twitch’s first live birth stream. Gaming creator Fandy broadcast her home birth to an audience of new and returning viewers—even Twitch CEO Dan Clancy stopped in to wish her well.

Internet Archive, a nonprofit digital library database, crossed its largest milestone yet: 1 trillion web pages archived in the Wayback Machine. That’s about 125 entries for each person on Earth.

Why does this matter? Repositories like Internet Archive (which was founded in 1996) are a deep well for creators to conduct research, access inactive web pages, or contribute content to the database. Creators like video essayist Nikki Carreon use the platform to research for deep dives and rely heavily on the site to watch deleted videos.

“The Internet Archive is truly a hero, and I don’t think they get enough credit to be honest,” Carreon told us. “Most information that we see is on the internet, and having a database like this is priceless.”

Big picture: In a recent video, Hank Green compared inactive platforms like Vine and MySpace to ghost towns, suggesting that even Instagram and TikTok may someday be abandoned for the next big thing. 29 years in, Internet Archive serves as a museum to the ghost towns of the web.

The content we’re looking forward to reading, watching, and listening to this weekend.