Good morning. Hank Green recently shared that he bought a 10% stake in the word game βGubbins.β As writers and general enthusiasts of all word games (we have an entire Slack channel dedicated to Wordle), we are excited to support a creator and try what Game Developer is calling βScrabble on acid.β

YouTube Rolls Out AI Shorts Tools and Policies
YouTube just announced a one-two punch of artificial intelligence updates.Β
The new AI tools and rules:Β
YouTube is rolling out guardrails that will require creators to disclose when theyβve used AI-generated content in their videos. The platform will also introduce content tags that creators can add to their videos to notify users if what theyβre watching is altered or synthetic.
YouTube is also launching a new AI tool that lets Shorts creators make songs using the voices of artists like Charlie Puth, T-Pain, Demi Lovato, Troye Sivan, and more. Itβs called Dream Track, and it works with Googleβs DeepMind AI tech to let Shorts users enter text prompts like βSing a song about my dog Thorβ and pick from a range of artists to voice an AI-generated song based on the prompt.
Big picture: Platforms are looking to help guide the trajectory of AI-generated tech, which is growing at a rapid (and sometimes uncontrollable) clip. But as some creators have pointed out, the unprecedented level of accessibility to an artist's voice in new AI tools like YouTubeβs Dream Track, for example, creates murkiness around ownership, one of the most important currencies for creatives.

Science YouTube Channel Relaunches After 3 Years

Emily Graslie announces her return to The Brain Scoop as an independent creator with a new content strategy / thebrainscoop
This week, science YouTube channel The Brain Scoop relaunched after a three-year hiatus...this time, fully owned by its creator, Emily Graslie.
Backstory: Graslie launched the channel in 2013 as an employee of the Field Museum in Chicago, making content on her employerβs behalf and growing The Brain Scoop to 600,000 subscribers.
Graslie left the museum in 2020 to work on other creative projects like fine art painting.
In the three years since, the museum never replaced Graslie.
So this year, Graslie approached her former colleagues at the museum, and they agreed to give her the channel and ownership of all future IP.
Now sheβs back as the sole owner and operator. To fund the channel, Graslie is running a Patreon that has more than doubled in supporters to 800+ since launching Monday.
βI'm overwhelmed by just how positively [the relaunch] was received,β Graslie told us. βThe other side of it too is βoh crap,β cause before I had this whole museum and I could walk down the hall and film something incredible and now Iβm going to figure it out.βΒ
But Graslie has gotten help in doing just that, from positive comments to neighboring museums offering their labs for filming: βEven if people can't provide me with money, they're still providing me with so much support and thatβs something Iβve missed as being an independent creator,β Graslie said. βTo say that I couldnβt make this without Brain Scoop viewers is fully true.β

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Jacksfilms Starts an βEthical Reactsβ Video Series

Jacksfilms launches series βCreator Bingoβ where he reacts to creator-submitted videos and gives feedback / JJJacksfilms
Comedy creator Jack βJacksfilmsβ Douglass started a new video series called Creator Bingo on his second channel, JJJacksfilms, where he gives constructive, creative, and comedic feedback to creator-submitted videos.Β
Why now? Following his react series on SSSniperwolf (which resulted in her subsequently doxxing him), Douglass wants to evolve his content to include more ethical reactions.Β
βI want to do reaction content the right wayβthe ethical wayβwhere everything you watch is willingly sent by its creators,β Douglass said in the video launching his Creator Bingo. βAnd I wanted to turn this channel into more of a workshop to help up-and-coming creators hone their craft to help them make the best videos they can.β
FYI: The first video, released this week, has had positive reception so far, landing on the YouTube trending page.Β

π₯ Press Worthy
Simone Giertz started a Kickstarter for foldable coat hangers.
TikTok is letting creators make custom filters within the app.
YouTube co-founder Chad Hurley is reportedly starting a company that uses AI to generate short-form video scripts and content.
Spotify releases a report on podcast listener behavior.
Ninja Kidz is opening more theme park locations in Indiana and Utah.
Doug DeMuro signs with WME.

π Thank You For Pressing Publish
The content weβre looking forward to reading, watching, and listening to this weekend.
Read: Is βdeinfluencingβ directly in opposition to being a creator? Vox reporter Rebecca Jennings explores the trend to determine whether selling things is the only way creators can thrive.
Watch: The Super Bowl for chefs (aka Thanksgiving) is next week, and food creator Alison Roman has put together an equally entertaining and informative special on what to makeβor not. Worth a watch even if you donβt lift a finger to get dinner on the table.
Listen: AndrΓ© 3000, known for being 1/2 of rap duo Outkast, released his first solo album today. There are no words, just instrumental music, making it ideal for your next work session.

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