Lessons From An Emmy-Nominated Editor 🎥

Two creators discuss the editing of hit TV show ‘The Bear’

Happy Friday. This week, Reddit announced a “contributor program” that will allow eligible users to convert their karma (points awarded when other users like, or upvote, a post) into real money. For the first time in the platform’s eighteen-year run, there might actually be an opportunity cost to lurking.

‘The Editing Podcast’ Shares Tips from the TV Screen

Jordan Orme (left) and Hayden Hillier-Smith (second from left) of ‘The Editing Podcast’ interviewed The Bear editors Joanna Naugle and Adam Epstein / The Editing Podcast, FX

‘The Editing Podcast’ (TEP) welcomed two editors from Hulu's Emmy-nominated show The Bear last week—sparking a conversation full of post-production takeaways for editors across all mediums.

Context: Professional video editors Jordan Orme and Hayden Hillier-Smith started TEP in 2022 as a way to educate listeners on the trade and feature unique perspectives from top editing specialists.

Three takeaways from their latest episode…

Montages can tell a condensed, micro story. The Bear’s now-famous opening montage is about more than just vibes. “It wasn't a bunch of disconnected shots…she [editor Joanna Naugle] was able to break down each shot with a story motivation,” Hillier-Smith told us.

Sound design helps define tone. Mixing music and sound effects is invaluable to immersing viewers into a story’s world. “[The sound] was very minimalistic, but yet you felt this underlying sense of tension the whole time,” Orme told us.

Editors are writers first. At the end of the day, figuring out creative, audiovisual ways to develop characters is a top priority for any video creator. “They [editors] don't write over pencil, or typewriter—they write in the edit,” Hillier-Smith told us.

Zoom out: Even if a show with 45-minute episodes like The Bear might appear to stand in contrast with trending TikToks and chart-topping YouTube videos, the TEP hosts believe that each guest they feature (from entertainment industry veterans to contemporary creators like Sara Dietschy) has a valuable perspective that all editors can learn from.

“Ten years ago, people didn't really understand editing, so it wasn't nerded out about enough…now, we’re in this amazing cultural place where we can,” Hillier-Smith said.

Meta Enables AI in Platform and Wearables

Meta previews AI chatbots (left) featuring the voices and likenesses of athletes, musicians, actors, chefs, influencers, creators, and more (left). The company also showcases “smart glasses” in collaboration with Ray-Ban (right). / Meta

It’s hard to tell what got more publicity over the last week: Travis Kelce or generative AI. The latter has been at the forefront of major announcements from platforms including YouTube, ChatGPT, and now Meta.

On Wednesday, Meta announced the integration of Meta AI (its generative AI program) across Messenger, WhatsApp, and Instagram. It’s also in new wearable tech like smart glasses and a VR headset.

What stands out for creators:

  • Custom chatbots. In addition to accessing over 28 different chatbots, creators can make their own personalized chatbot through Meta’s AI studio. According to Meta, these chatbots will be approved of and controlled by the creator.

  • Slick shades. At $299, the Ray-Ban Meta smart glasses have a built-in camera that allows wearers to record POV shots and use their voice to activate filming. And they actually look good, according to Colin and Samir, who were a part of a sponsored group of creators at Meta’s keynote.

  • “The smart glasses have the most potential to make their way into our toolkit,” Colin told us. “Wearables that don’t look like wearables are the future […] the POV style footage was super engaging.”

Big picture: With all the AI hype, it’s important for creators to keep perspective given that most platforms are racing to remain competitive with one another. “AI announcements are super exciting…[but] the rollout of the features, as well as the adoption by creators and audiences, will no doubt take time,” Colin said.

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Serena Kerrigan is Launching Her Own Video Platform

Serena Kerrigan teases her exclusive video platform / Serena Kerrigan

Lifestyle creator and self-proclaimed “queen of confidence” Serena Kerrigan is launching a paywalled video platform on Sunday called SFKTV—allowing viewers to unlock exclusive, weekly long-form videos.

Why build her own platform? Kerrigan told Variety that she wants to avoid the conventional route of starting a Patreon or podcast.

“I don’t want to go as far as to say I’m having my own streaming platform,” Kerrigan said. “But I hope that this inspires people that they do not need to sit around and wait for someone for the greenlight.”

🔥 Press Worthy

  • Ludwig cancels his annual ChessBoxing event.

  • Kelly Wakasa teases an upcoming movie.

  • Linktree shares its 2023 Creator Report, exploring how creators are cutting out “the algorithmic middle man.”

  • Aprilynne Alter shares her take on how to make a killer YouTube intro in 2023.

  • John Green vlogs his trip to (and speech at) the United Nations.

  • Lex Fridman and Mark Zuckerberg record a podcast in the metaverse.

  • Mythical launches a 24/7 channel on Plex.

📚️ Thank You For Pressing Publish

The content we’re looking forward to reading, watching, and listening to this weekend.

  • Read: As AI gets increasingly witty, what’s the thing that gives comedy writers an advantage? According to screenwriter Simon Rich, it’s the absurd. “If there’s one edge I have over AI, it’s this irrationality, this need to create something that has no right or reason to exist,” Rich wrote in Time.

  • Watch: Outdoor adventure creator Kraig Adams hikes in Yosemite National Park with actor Henry Golding—featuring scenery so bold it looks like a green screen.

  • Listen: Sportswriter Pablo Torre unpacks weekly sports news and goes down different cultural rabbit holes in Pablo Torre Finds Out, exploring questions like “is Russel Wilson an alien?” and “why is mahogany so expensive?”

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