Welcome back. The Don’t Worry Darling drama—complete with Spit Gate, “Miss Flo,” and Chris Pine memes—has carried me through this abbreviated week, wbu?

–Hannah Doyle

Nas Daily Launches a Community Platform

Creators know community building is key to growing their business, but managing that community—reaching out, sharing resources, moderating dialogue—is a massive undertaking. That’s the complicated problem Nas Daily hopes to solve with the launch of web platform Nas.io.

Last week, the Israeli YouTuber (real name: Nuseir Yassin) announced the community management tool that allows creators to integrate WhatsApp, Facebook, Discord, and Slack; launch websites and apps; and host courses and live events for their community on one central platform.

Big picture: Creators have to build community on disparate platforms that serve different purposes—Instagram, TikTok, YouTube, Twitter, Reddit, and Patreon, just to name a few. Keeping track can be difficult. Nas.io aims to be an effective home base.

That comes at a price. Creators with under 100 members can access Nas.io for free, but larger communities will run creators $50/month. That includes 10GB of content storage, the option to make your community token-gated, and a personal account manager.

…and it cost Nas Daily too. Yassin spent $1 million developing the product over the last year. For context, link-in-bio tool Beacons has raised $6 million and community platform Circle has raised $30 million.

Our Take

We’ve seen creators build communities on other platforms for so long—and play by their rules all the while. What does it look like when one of those platforms is owned by a creator? With the recent Good Mythical Morning and Moment House fiascos, there’s clearly a need for quick and easy event hosting and communication in one place (though the challenges of delivering on such significant promises remain). All in, we think that as creators scale, they’ll take on bigger industries—MrBeast’s Feastables with food, now Nas Daily with tech.

What Good Are Ranked Lists Anyway?

Forbes, the finance publication known for padding the Twitter bios of high-achieving 20-somethings, just released a new ranking of who’s who: The Top Creators List.

It highlights the 50 highest-earning, most influential social creators across TikTok, YouTube, Instagram, Twitch, and OnlyFans. Honorees include xQC, Tinx, Aimee Song, and Bhad Bhabie.

Big picture: This is the second established publication to direct so much attention to creators following Rolling Stone’s creator issue last spring. Taken together, the coverage appears to mark a continued effort by legacy brands to maintain authority and relevance for future (more digitally native) generations. *Insert Steve Buscemi “how do you do, fellow kids” meme.*

Our Take

Lists, as with award shows, are created more for creators than for their fans, and they seem to categorically forget creators outside the mainstream (no Dream SMP creators in the top 50?). However, lists like Forbes’ add substance to the creator résumé in an industry that’s increasingly hard to define. What’s your talent? Why are you famous? Forbes helps articulate it for creators who can’t do so themselves.

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YouTube Aims To Get Ahead of Election Misinformation

The platform revealed some new changes ahead of the midterms: Starting last week, YouTube began proactively deleting misinformation and taking more care with live posting. YouTube says it’ll put “timely context around election results underneath videos and at the top of search results related to the midterms.”

The new policies augment YouTube’s existing election protocols, which see the platform “prominently” recommended content from authoritative news sources like PBS, the Wall Street Journal, and local affiliate stations of major news networks.

Our Take

Taking a proactive approach to the election shows some much-needed motivation from platforms in the battle against misinformation online. With so many tuning into YouTube live streams for election coverage, the platform’s efforts to contextualize content and educate viewers will hopefully lead to a more fruitful (and less nefarious) midterms experience for all.

🔥 Press Worthy

• Streamer Fuslie moves to YouTube Gaming.

• Creator Shark Tank is coming back.

• The D’Amelios raise $6 million to launch a host of brands.

• Creators have sold tens of millions in merch, content and tickets with Laylo*

• How TikToker Curt Skelton convinced people he was an AI character.

• Feastables rolls out in select Walmart locations with a new vegan cookie.

*This is sponsored advertising content.