Welcome back. The Donβt Worry Darling dramaβcomplete with Spit Gate, βMiss Flo,β and Chris Pine memesβhas carried me through this abbreviated week, wbu?
βHannah Doyle

Nas Daily Launches a Community Platform

Wikipedia
Creators know community building is key to growing their business, but managing that communityβreaching out, sharing resources, moderating dialogueβis a massive undertaking. Thatβs the complicated problem Nas Daily hopes to solve with the launch of web platform Nas.io.
Last week, the Israeli YouTuber (real name: Nuseir Yassin) announced the community management tool that allows creators to integrate WhatsApp, Facebook, Discord, and Slack; launch websites and apps; and host courses and live events for their community on one central platform.
Big picture: Creators have to build community on disparate platforms that serve different purposesβInstagram, TikTok, YouTube, Twitter, Reddit, and Patreon, just to name a few. Keeping track can be difficult. Nas.io aims to be an effective home base.
That comes at a price. Creators with under 100 members can access Nas.io for free, but larger communities will run creators $50/month. That includes 10GB of content storage, the option to make your community token-gated, and a personal account manager.
β¦and it cost Nas Daily too. Yassin spent $1 million developing the product over the last year. For context, link-in-bio tool Beacons has raised $6 million and community platform Circle has raised $30 million.
Our Take
Weβve seen creators build communities on other platforms for so longβand play by their rules all the while. What does it look like when one of those platforms is owned by a creator? With the recent Good Mythical Morning and Moment House fiascos, thereβs clearly a need for quick and easy event hosting and communication in one place (though the challenges of delivering on such significant promises remain). All in, we think that as creators scale, theyβll take on bigger industriesβMrBeastβs Feastables with food, now Nas Daily with tech.

What Good Are Ranked Lists Anyway?

Forbes
Forbes, the finance publication known for padding the Twitter bios of high-achieving 20-somethings, just released a new ranking of whoβs who: The Top Creators List.
It highlights the 50 highest-earning, most influential social creators across TikTok, YouTube, Instagram, Twitch, and OnlyFans. Honorees include xQC, Tinx, Aimee Song, and Bhad Bhabie.
Big picture: This is the second established publication to direct so much attention to creators following Rolling Stoneβs creator issue last spring. Taken together, the coverage appears to mark a continued effort by legacy brands to maintain authority and relevance for future (more digitally native) generations. *Insert Steve Buscemi βhow do you do, fellow kidsβ meme.*
Our Take
Lists, as with award shows, are created more for creators than for their fans, and they seem to categorically forget creators outside the mainstream (no Dream SMP creators in the top 50?). However, lists like Forbesβ add substance to the creator rΓ©sumΓ© in an industry thatβs increasingly hard to define. Whatβs your talent? Why are you famous? Forbes helps articulate it for creators who canβt do so themselves.

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YouTube Aims To Get Ahead of Election Misinformation

NBC News
The platform revealed some new changes ahead of the midterms: Starting last week, YouTube began proactively deleting misinformation and taking more care with live posting. YouTube says itβll put βtimely context around election results underneath videos and at the top of search results related to the midterms.β
The new policies augment YouTubeβs existing election protocols, which see the platform βprominentlyβ recommended content from authoritative news sources like PBS, the Wall Street Journal, and local affiliate stations of major news networks.
Our Take
Taking a proactive approach to the election shows some much-needed motivation from platforms in the battle against misinformation online. With so many tuning into YouTube live streams for election coverage, the platformβs efforts to contextualize content and educate viewers will hopefully lead to a more fruitful (and less nefarious) midterms experience for all.

π₯ Press Worthy
Streamer Fuslie moves to YouTube Gaming.
Creator Shark Tank is coming back.
The DβAmelios raise $6 million to launch a host of brands.
Creators have sold tens of millions in merch, content and tickets with Laylo*
How TikToker Curt Skelton convinced people he was an AI character.
Feastables rolls out in select Walmart locations with a new vegan cookie.
*This is sponsored advertising content.





