Good morning. Tents up. Comedy creator Jake Shane is making his Broadway debut next week in All Out: Comedy About Ambition alongside actors Ray Romano, Jenny Slate, and Nicholas Braun.
FYIβour reaction to the news looked a lot like this.
β Hannah Doyle & Syd Cohen

Behind Beast Industriesβ Banking App Acquisition

Jimmy Donaldsonβs Beast Industries buys Gen Z banking app Step / Step
Jimmy βMrBeastβ Donaldsonβs holding company, Beast Industries (currently valued at over $5 billion), just acquired financial services app Step.
Context: Donaldson hinted at the acquisition in December at The New York Timesβ DealBook Summit, where he also announced Beast Industriesβ plans to move into telecoms with Beast Mobile. Stepβs services are marketed towards teens and young adults looking to build credit, save money, and invest.
βNobody taught me about investing, building credit, or managing money when I was growing up,β Donaldson posted on X. βI want to give millions of young people the financial foundation I never had.β
Next steps: Although Donaldson registered a trademark for Beast Financial, he plans to run Step as a separate business for now, according to The Information. He also plans to launch a financial education YouTube channel. Some creators (like our own Samir Chaudry) are speculating that Donaldson is working towards an IPO with the acquisition.
β[In order for Donaldson to go public], he needs to add to his portfolio brands that have recurring revenue and consumers that last a lifetime,β Samir told us, explaining that financial services like Step require more commitment from customers than CPG products like Feastables.

Dhar Mann To Host Short-Form Creator Camp With Adobe

Dhar Mann partners with Adobe to bring creators to his studio / Adobe
EXCLUSIVE: This month Dhar Mann is hosting a two-day creator training camp with Adobe in Burbank, CA.
We hopped on a call with Mann to get the details βΒ
Over 200 creators will gather at Dhar Mann Studiosβ 120K-square-foot campus to ideate, film, edit, and publish short-form video in real-time.
Creators including Jordan Matter, Adam W, Rebecca Zamolo, and Dad Social will provide mentorship and collaborate on content.
βWe wanted to create this creator playground where we can invite aspiring and established creators to learn best practices from some of the experts in the industry,β Mann said.
Participants can rotate through 10 content stations led by experts in genres including comedy, cooking, beauty, and tech. For example, creators can learn about comedy content from Adam W and make videos with him on set.Β
βThese 200+ creators arenβt just there to learnβtheyβll be creating content while there within 100+ standing sets,β Mann said. βWe estimate to reach over 1 billion views across platforms just with the creators that will attend.β
Creators will be trained using Adobe products like Premiere, Firefly, and After Effects. These are products Mann has used to build Dhar Mann Studios over the last eight years, gaining a following of over 163 million across social platforms.Β
Zoom out: The Adobe camp comes on the heels of several big partnerships for Mann, who recently inked a FAST channel partnership with Samsung and signed with Fox to produce 40 original microdramas.Β
βGreat storytelling is at the heart of everythingβitβs what fuels the flywheel. For us, social-first content will always be that,β Mann said. βI always think as a YouTuber first, so I don't lose sight as to what got us here in the first place.β

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Discordβs βTeen-By-Defaultβ Feature Leads to Creator Backlash

Discord will require age verification across the platform starting next month / Discord Previews
Starting in March, Discord is implementing age verification to all users globally, requiring some users to confirm their age through facial recognition or ID uploads. For reference, other platforms like YouTube limit age verification to certain countries.Β
How it works:
Discord will confirm the age of the majority of existing users with information they already have, such as date of birth or activity data.
Users that Discord is unable to verify will get limited access to certain features (like age-restricted servers) unless they provide a facial scan or government ID. Discord claims the pictures provided are securely discarded after verification.Β
Some users expressed concern over giving their personal information to Discord, as the company experienced a data breach in 2025βlosing over 70K images of usersβ IDs.
What creators are saying:
β[Discordβs] primary goal isnβt to protect kids using their service,β commentary creator MoistCr1TiKaL said on YouTube. βIt is to harvest your data, because itβs going to be very, very valuable for Discord.βΒ
βIt is not [Discordβs] job to protect the children. Itβs the parentsβ job to protect their children,β comedy creator Jacob Weeby said on Instagram.
βThis is not a Discord problem, this is a US government problem. Half of the US now mandates age verification, nine states had laws take effect last year,β digital journalist Taylor Lorenz posted on X.

π₯ Press Worthy
Amelia Dimoldenberg is producing and starring in a rom-com about a celebrity interviewer.
Spotify reaches 715 million monthly active users, a new record for the platform.
YouTube TV rolls out new TV packages, including a discounted live sports plan for $65 per month.
Sidemen sold out tickets to their charity match in under three hours.
VFX creator Zach King and comic creator Jake Carlini collab on an action-packed short.Β
Creators Cam Wilder, Sean Does Magic, Jesser, and more creators are competing in The PlayStation NBA Creator Cup tomorrow.





