Good morning. It’s national pasta day, and we just happen to be blocks away from the US’s largest Little Italy neighborhood in San Diego. A big bowl of tagliatelle hates to see us coming.

P.S.—we’re at TwitchCon this weekend. Be sure to check in Monday for the rundown.

— Hannah Doyle & Syd Cohen

Clipping has become a huge part of the creator economy, and Jimmy “MrBeast” Donaldson wants in with his newest business venture Vyro—a video clipping platform that connects editors (known as “clippers”) to creators and brands. 

Clipping 101: Editors pull clips from creator’s longform videos and post to TikTok, Instagram, YouTube, and X—with some making up to $30K per month depending on the creator, niche, and platform. 

Many creators are unaffiliated with the editors clipping their content, while some streamers like Ludwig have started paying clippers in-house. 

Enter: Vyro, which aims to help clippers earn more revenue, and let creators make targeted campaigns for videos they want to promote. 

Comedy news creator Shreyas Sinha is the latest creator to join Morning Brew’s network of shows. His year-old YouTube channel, A Show About The News (ASATN), is coming with him.

Zoom in: Morning Brew acquired the rights to ASATN, is running its ads, and sharing a cut of ad revenue with its creators, which includes Sinha and collaborators Gaurav Srivatchan and Kaden Rhodes. Sinha is joining Morning Brew as full-time staff and will make videos for its main channel as well as ASATN, while Srivatchan and Rhodes will continue to work on ASATN as contractors.

The win-win: ASATN gets ad-backing, structure, and creative support. Morning Brew gains a video producer and builds out a more robust creator network. 

“Our non-negotiables were keeping full creative liberty, which took no convincing, and relying on the resources Morning Brew has—cameras, studios, experts on color grading, titles, and thumbnails,” Sinha told us.

Zoom out: Sinha joins creators like Macy Gilliam and Dan Toomey operating their own shows within Morning Brew’s ecosystem. Morning Brew president Devin Emery told us each deal adapts to the creator's wide-ranging goals—whether that’s publishing a book or inking a TV deal. 

“I want to launch and build franchises that scale affinity—not necessarily by size but where people really care about the content,” Emery said. “We build out these 360 franchises but the way that we point them is based on where the most opportunities are—which means that no business model is the same.”

Could Deal Or No Deal eventually gain new life on YouTube? This week, French production company Banijay revealed its plans to revive mid- to late-2000s competition shows with creator hosts in partnership with YouTube.

The details: Under Banijay’s Entertainment Creators Lab program, the company will select five creators to adapt international formats like Minute to Win It, 1ère Compagnie, and Got to Dance into YouTube shows. Each creator will receive €50K to produce their pilot.

Big picture: France has been not-so-quietly dominating the international creator economy—from Squeezie’s F4 race amassing 20 million Twitch viewers to Inoxtag's Mt. Everest documentary shattering box office records. With familiar formats in the hands of up-and-coming creators, Banijay hopes to further France’s digital presence, one competition at a time.

The content we’re looking forward to reading, watching, and listening to this weekend.