Good morning. If you’re like me (hey, it’s Syd), you probably forced brought a dozen friends to a 9:45pm showing of A Minecraft Movie for your birthday Saturday night, only to be met with an audience of teenage boys causing a ruckus after every line. It’s like 2022’s Minions: The Rise of Gru all over again—to any Press readers working at an AMC, stay safe out there.

— Hannah Doyle & Syd Cohen

Content Case Study: What it Takes to Run a B2B Podcast Network

Callie and Jeff Dauler have gone from radio producers to podcast hosts to, now, podcast developers. They founded and run tentwentytwo, a network of over 40 podcasts, from their home in Atlanta, Georgia. Tentwentytwo is responsible for over 4,500 episodes of shows that top charts across 14 categories.

Tentwentytwo’s focus? Developing B2B podcasts as a way for companies to connect with clients and customers beyond just a website. A sampling of their talent:

• Dr. Jessica Kriegel from Culture Partners, a consulting firm specializing in company culture

• TJ Callaway, founder of men’s lifestyle brand Onward Reserve

Here’s how they do it: Tentwentytwo’s podcast development services range from $500 audits to $8,500/month in-house content strategy for Fortune 500 companies. 

The studio’s most popular option is the podcast launchpad, a tiered subscription service that offers bespoke content plans for creators just starting their podcasts. 

Tentwentytwo’s takeaway for creators on the roster? “You are not going to have a successful podcast if you’re trying to cater to everyone in the world,” Callie told us. Tentwentytwo focuses on understanding key listener demographics to tailor the show’s scope appropriately—for example, Jeff noted that tentwentytwo focuses on audio, since CEOs and business leaders might not bring a video audience in the same way a celebrity or well-known creator would. 

Zoom out: Tentwentytwo represents the growing intersection of B2B media and creator talent—companies need content, and creators can help bring that content to life. “We’re reaching a point where, if you’re a business without a podcast, it’s going to be as big of a red flag as not having a website,” Jeff said. 

Is Vimeo the Netflix for Creators?

Vimeo’s latest business play: help creators launch their own streaming services with the debut of Vimeo Streaming. Creators can now monetize content, introduce tiered subscription services, and design their own apps through Vimeo.

The tool in the real world:

• Dropout CEO Sam Reich said 1) subscriptions are the group’s largest revenue driver and 2) Vimeo Streaming allows Dropout to focus on content instead of technical details, per The Hollywood Reporter. 

• The Try Guys use Vimeo Streaming for their subscription app, 2nd Try, to bring more original programming to its subscribers. “We feel more comfortable taking creative swings and risks because we know that we’re feeding an audience not an algorithm,” Try Guys creator Zach Kornfeld told us. 

Big picture: Kornfeld said the creator-led streaming service might be a revenue driver best suited for established creators like The Try Guys, who have the audience and the catalog to serve subscribers. “It requires delivering new value and the infrastructure to make a value proposition as opposed to just taking things away from YouTube,” Kornfeld said. “But for us, this is undeniably the future of our business.”

Sponsored by Artlist

AI Video Generation Built for Creators

Artlist just dropped its newest AI tool, designed to simplify your workflow as a creator: the AI video generator.

Start by generating an image, then animate it into an HD video using carefully curated models and styles that are designed for visual storytelling. All the content you create is covered by the Artlist license, meaning it’s ready for commercial use.

The new tool is available through Artlist’s Max plan (which includes their complete creative catalog) and the new AI Suite (featuring their top-rated AI voiceover generator).

“As a video creator myself, I know how valuable it is to have everything in one place,” said Artlist Co-CEO Ira Belsky.

Ready to create stunning videos with fewer steps? Try Artlist’s new AI video generator today.

How the Savannah Bananas Went Viral

Three years ago, the Savannah Bananas baseball team was playing minor league arenas. Now, one month into their 2025 season, they’re selling out 65K-capacity NFL stadiums. How? By amassing an audience of 14 million across TikTok, Instagram, and YouTube. 

Quick context: Playing as a summer league until 2022, the Savannah Bananas pioneered their own form of baseball called “Banana Ball,” which incorporates dances and tricks into the game. Their priority is always “fans first,” and they stream all games for free on YouTube. 

The creator POV: The Savannah Bananas have invested heavily in a content-first strategy. Team member Robert Anthony Cruz said the team put millions of dollars into cameras and tech to bring high quality content to fans. And? By prioritizing content, team members have grown their own followings.

👀 Creator Moves

• AI news creator Matt Wolfe is looking for a production and operations assistant to help with research, comms, and more.

• Prestongoes is hiring a full-time video editor based in Los Angeles.

• Courtside Tennis is looking for a tennis content strategist to help with YouTube video ideas.

Fiverr, the world’s leading marketplace for digital services, is partnering with creators to showcase the power of freelancing. Join the Creator Program and turn your influence into income.*

*This is sponsored advertising content.

🔥 Press Worthy

• YouTube is expected to overtake Disney as the largest media company by revenue. 

• Chris Olsen is starting an interview show on SiriusXM. 

• Teachable is bringing creators together—live in NYC.*

• Comedy creator Jake Krantz is joining media company Doing Things as creative director of its talent and video team.  

• Nas Daily opens a hotel in Dubai.

  _{*This is sponsored advertising content.}