A Night at the Streamys

A big picture look at the largest creator award show

Good morning. Gaming creator DougDoug hosted his annual charity stream to support the Monterey Bay Aquarium over the weekend. By Sunday, his community raised over $300,000—nearly tripling the amount raised last year. That’ll make for some happy sea otters (and aquarium staff).

Everything You Need to Know from Last Night’s Streamys

The 13th annual Streamys / Illustration by Moy Zhong with photography from The Game Theorists

Last night was the 13th annual Streamy Awards, the largest award show for online video creators. MatPat hosted and Armani White and Icona Pop performed for a crowd full of the creator industry’s biggest names.

Context: The Streamys, which started in 2009, are the first awards program to recognize the creator economy like the Emmys do TV or the Grammys do music. Since its start, the show has evolved from focusing on web series creators to honoring creators on every platform, including TikTok, YouTube, Snap, and Twitch.

What do creators think? Some are supporters, but others have been critical of a lack of representation.

  • QTCinderella started the Streamy competitor Streamer Awards last year, citing a lack of streamer-specific categories in other awards shows.

  • Creators like Hayden Hillier-Smith have pointed out a lack of recognition for editors (which the Streamys have since addressed).

  • Some argue that categories like Creator of the Year are too general to be meaningful, especially given that the same mega-creators like MrBeast and Charli D’Amelio get nominated (and win) year after year.

Highlights from last night:

  • Invisible People were awarded $50K for winning the Elevate Prize for social good. The money will go toward helping people experiencing homelessness find income and affordable housing.

  • Link Neal of Good Mythical Morning, after announcing MrBeast (who wasn’t in attendance last night) won Creator of the Year for the fourth time: “If we’re gonna keep giving him awards he needs to show up.”

  • Both Ryan Trahan and Sam and Colby thanked their management from Night Media, which is fresh off an acquisition (keep reading for more on that).

FYI: Colin and Samir were presenters at this year’s Streamys and nominated in the Learning and Education category.

Prime Signs Soccer Star Erling Haaland

Logan Paul (left) and KSI (right) sponsor Norwegian soccer player Erling Haaland (center) with their energy drink, Prime. / X

KSI and Logan Paul made waves on Friday by announcing their next Prime-sponsored athlete (and first professional soccer player), Norwegian superstar Erling Haaland.

Context: Since launching in 2022, Prime has partnered with top soccer clubs including Arsenal and FC Barcelona and UFC fighters like Israel Adesanya.

But Haaland marks the brand’s most significant athlete sign-on. In his first season at Manchester City last year, the 23-year-old set a league record for the highest number of goals scored in a Premier League season to help his club win the championship.

The immediate impact of the announcement for Prime: Over 18 million impressions for related posts on Twitter and nearly 2 million likes on an Instagram post.

The partnership makes sense for Haaland, too. An old clip allegedly from 2020 has been making the rounds on Twitter, showing a teenage Haaland sharing that he watches KSI’s content.

Zoom out: Even as Prime faces scrutiny over the caffeine content of its Energy drinks, the company is showing no signs of slowing down. The recent run of partnerships has helped Prime’s Instagram page grow by nearly 500k followers so far in 2023, and the latest public data in the spring showed monthly sales topping $50 million.

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Night Acquires Boutique Talent Firm LFM

Kai Cenat / Instagram

Talent management company Night (the home of creators including MrBeast and Safiya Nygaard) announced Friday that it acquired boutique talent management firm LFM. The deal will add Kai Cenat and other members of gaming content group AMP who work with LFM to Night’s roster.

LFM founder John Nelson will join Night as VP of Talent, and the addition of his clients brings the Night roster up to 75 from just 10 in 2020, The Hollywood Reporter noted.

How Nelson got here: The former criminal defense attorney transitioned into talent management after a “lifelong friend” and creator, Daniel “Keemstar” Keem, hired him to help sell a podcast.

“In this field, having connections with creators and knowing industry members is huge…[as well as being] well-versed in how everyone interacts with each other,” Nelson said in 2021.

📽️ From the Studio

Have you caught the latest video from pop culture YouTube creator and essayist Danny “Dodford” McMahon?

McMahon documents the rise, fall, and subsequent second rise of Robert Downey, Jr.—and integrates the Publish Press into an artful reflection on Charlie Chaplin’s influence on the modern creator economy.

Our team also wrote a companion piece about what Chaplin can teach creators to go along with the video. Read it here.

👀 Creator Moves

  • Johnny Harris is hiring a reporter/researcher for his new geopolitical channel Search Party.

  • SciShow is looking for a producer with at least 5 years of experience.

  • GothamChess is hiring a full-time operations manager to help grow the brand.

🔥 Press Worthy

  • Kai Cenat releases a short film called Global Pursuit.

  • Wendover Productions creator Sam Denby is now the chief content officer at Nebula.

  • MKBHD releases his studio as a playable map in Fortnite.

  • This free mini-course covers one of the most crucial steps in building your digital products revenue stream.*

  • Misfits Gaming is going on tour.

  • Linus Tech Tips releases their first video following hiatus, which outlines their production changes.

  • Amouranth is starting a beverage company.

*This is sponsored advertising content.

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