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The Platforms Battling It Out for Streamers đŽ
Gaming creators switch up streaming platforms
Good morning. These days, Stephen A. Smith is becoming as well known for his debates of fan-submitted topics on his personal YouTube channel as he is for his ESPN hot takes.
This weekâs (viral) discussions: Could the legendary PokĂŠmon Mewtwo beat LeBron James in a basketball game? And what does Harry Potterâs track record of Quidditch injuries say about Boston Celtics star Jayson Tatumâs legacy?
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Platforms Duke it Out for Streamers
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IRL streamer Ice Poseidon (left) teams up with Kick while gaming streamer Sykkuno (right) returns to Twitch / Ice Poseidon, Sykkuno
In the last week, platforms including Kick and X have made bids to win over streamers left frustrated by Twitchâs string of misstepsâfrom tightening rules around branded content and simulcasting to leaving South Korea.
The details:
Kick teamed up with Ice Poseidon for a $20,000 IRL scavenger hunt to encourage new streaming sign-ups.
Elon Musk encouraged streamers to try broadcasting on X, making a dig at Twitchâs nudity censorship issues in the process.
But streamers arenât sold. Creators were quick to point out a few shortcomings of streaming newcomersânamely, a lack of features like livestream monetization and discovery.
Thatâs why major streamers are returning to Twitch, even if it isnât perfect. Earlier this month, gaming streamer Sykkuno streamed on Twitch after creating exclusively on YouTube for the last two years.
"People actually know Iâm alive [on Twitch]âŚOther YouTubers kind of knew we existed but we never raided each other. Never interacted with each other. But on Twitch, it's definitely a little better for streamers,â Sykkuno said in a recent stream.
Zoom out: The global game streaming market is estimated to be worth $7.6 billion and is expected to grow to $12 billion by 2029. And streaming creators have been widening their influence to other spheres, including politics and music. Translation? The platform that dominates streaming stands to gain considerable traction in a growing niche of the creator space.
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AI News Roundup: From Misuse to New Investment
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Scarlett Johansson, pictured at the Goldenen Kamera 2012, speaks out against Open AI / Photography via JCS / CC-BY-SA-3.0
Itâs a tale of two AI headlines this week: One platform is hitting the gas, while high-profile artists, creators, and companies allege misuse and copyright infringement by generative AI firms. Hereâs what to know:
Snap announces its plans to spend over $1 billion a year on AI. After the success of its My AI chatbot, the companyâs new investments will focus on strengthening its direct ads business (campaigns that drive immediate purchases or downloads) and making usersâ feeds âmore interesting,â Snap CEO Evan Spiegel told Bloomberg.
Sony Music sends warning letters to over 700 AI companies. The record labelâwhich represents artists and creators including Lil Nas X and Doja Catâcalled out âunauthorized useâ of its content last week.
This includes training AI models with song lyrics, album cover art, and musical compositions without Sonyâs permission.
Scarlett Johansson threatens legal action against OpenAI. On Monday, the actor revealed that she declined to become one of the voices of ChatGPT in 2023, per NPR.
But Johansson claims that ChatGPTâs new voice assistant (called âSkyâ) sounds eerily similar to her (and her AI-based character from the 2013 film Her). OpenAI removed the chatbotâs voice after Johansson threatened legal action.
âIn a time when we are all grappling with deepfakes and the protection of our own likenessâŚI look forward to resolution in the form of transparency and the passage of appropriate legislation,â Johansson said in a statement.
Are you concerned about your likeness being used by AI without your consent? |
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Good Good Set to Host âMidwest Openâ Tournament
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Good Good announces (left to right) Marques Brownlee, Brad Dalke, Paige Spiranac and Colt Knost to play in their Midwest Open / Good Good
In the weeks leading up to its next live golf tournament, golf creator group Good Good has announced several celebrity participantsâincluding Lakers shooting guard Austin Reaves and tech creator Marques Brownlee.
The âGood Good Midwest Openâ will be held in French Lick, Indiana, on June 18 and feature a $100,000 purse.
Big picture: Good Good appears to be beefing up its live event slate after the success of its Desert Open in February.
That tournamentâwhich featured a mix of 50 creators, pro golfers, and other celebritiesâpeaked at over 100,000 viewers watching live on Good Goodâs YouTube channel.
It was also available through NBCâs Peacock streaming platform, which will again share broadcast duties for the Midwest Open.
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đ˝ď¸ From the Studio
Weâre bringing together creators in NYC for another meetup and speaker session on June 18.
Hear from finance creator Hannah Williams of Salary Transparent Street about her approach to content strategy and how she brought in over $1 million in 2023âin just her second year as a full-time creator.
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â Community Tab
We recently asked if you think weâve reached the peak of creator-led drink brands. 45% said yes, 40% said no, 15% were undecided.
Here are some of our favorite responses:
âThe market is much larger than people realize and we are only at the beginning of this trend. I believe more companies will do like Joyride candy and sign creators to boost their brand. It's similar to when Nike figured out by signing big names to signature shoes you could sell product fast and create hype.â âClinton M.
âIt's too early to be able to tell. Creators who focus on the long-term and making a good product will find success. Others will move onto their next grift.â âAndrew P.
âA lot of creator businesses tend to feel like capitalizing on trends in the moment, for instance in the 2016â2018 era when everyone was publishing books and going on tour. Beverages definitely seem like a fad, however that doesn't mean there won't be those who stick to it long-term and win out. â âManish S.
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đĽ Press Worthy
Hasan Piker speaks with Wired on media literacy and streaming political content on Twitch.
TikTok is starting a $1 million âChange Makersâ program.
$10,000 giveaway by 1of10.com. If youâre an aspiring YouTuber, don't miss your chance. Only 48 hours left to apply here.*
Marques Brownlee appears on Sneaker Shopping for the second time.
Baron Ryan (aka @americanbaron) releases a book of short stories called a comedy of nobodies.
Micheal Reeves, Emily the Engineer, and more education creators sign with Underscore Talent.
Karo Crafts drops a new clothing collection.
*This is sponsored content
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