This session with Mustafa Suleyman, CEO of Microsoft AI, was a forward-looking conversation about bringing AI into creative workflow. From creative competition to philosophical reflections on the future of AI, this session reminded attendees that creativity thrives in chaos—and that the tools we use are rapidly evolving to meet us there.
If You Read One Thing, Read This:
“Very soon, we’ll start to experience [AI] as lasting, meaningful relationships… It’s going to be like coaching and teaching an employee or assistant or a co-collaborator.” — Mustafa Suleyman
This provocative idea reframes AI from a passive tool to an active creative partner. It challenges creators to rethink their workflows and consider how AI might not just support but shape their artistic voice.
Other Key Takeaways
1. AI as a Mirror and a Muse
“Each wave of technology gives us a new kind of design material… The more you play with these things, the more you learn how to draw them in different directions.”
Suleyman sees AI as a flexible medium that evolves with its user. Creators who experiment with it will unlock new forms of storytelling and expression.
2. The Rise of Interactive Podcasts
“Voice is the next frontier… You’ll interrupt mid-podcast, ask a question, and get a personalized response.” - Mustafa Suleyman
Voice-based AI interactions are poised to revolutionize content consumption. Imagine podcasts that adapt in real time to your curiosity—this is already on the horizon.
3. Authenticity Still Wins
“A good TikTok feels like you’re on FaceTime with a friend.” - Samir
Despite the rise of AI-generated content, creators remind us that raw, human moments still resonate most. The premium on authenticity is growing, not shrinking.
4. AI Will Remix the Remix Culture
“AIs will echo back… remixing videos, adding editorial layers, and creating extended narratives.” - Mustafa Suleyman
TikTok’s remix culture is evolving. Soon, AI will not just participate—it will curate, edit, and extend creator content in ways that feel organic and collaborative.
5. Memory as a Creative Tool
“I take photos of everything… Copilot remembers what I’ve eaten, outfits I’ve worn, things I’ve been stuck on.”
Suleyman’s use of AI as a “second brain” highlights a future where ambient awareness enhances creativity. AI won’t just respond—it will remember and anticipate.
Closing Thoughts
This session encapsulated Press Publish NYC: creative, experimental and creator centric. Attendees were reminded that the future of media is not just about tools—it’s about relationships, authenticity, and audacity.
As creators, we’re not just adapting to change—we’re shaping it. And with AI as our collaborator, the possibilities are limitless.
