Good morning. This week John Green rejoined Tumblr, the platform that originally catapulted him to fame while he was writing The Fault in Our Stars. As far as I’m concerned, the 2014-ification of our culture is nearly complete.

–Hannah Doyle

Amelia Dimoldenberg's Double Whammy at the Golden Globes

The YouTuber and comedian known for interviewing celebrities like Jack Harlow and Phoebe Bridgers on her series Chicken Shop Date served as the official red carpet host for the Golden Globes this week.

The celebrity interviews and red carpet commentary aired on Dimoldenberg’s YouTube channel as well as across the Golden Globe’s social accounts. A viral video with Andrew Garfield is quickly making the rounds (hit reply and tell us if you noticed the spark too).

Context: Traditional media love to tap creators for old-school industry celebrations like the Globes (this was the 80th ceremony) for their buzz and cultural relevance. Dimoldenberg joins the ranks of Emma Chamberlain and Liza Koshy as a charismatic host and social media magnate for a storied old-media event.

But this partnership was different: It was a doubling down of the traditional brand/talent relationship. Here, Dimoldenberg was both talent and production.

Dimoldenberg’s production company, Dimz Inc., which makes her YouTube shows Chicken Shop Date and Amelia’s Cooking Show, produced the red carpet interviews.

Zoom out: Dimoldenberg told UK news outlet ATV Today that she started Dimz to put young women and comedy front-and-center and to improve the relationship between creators and traditional broadcasters.

Our Take

Often when creators partner with old media, they’re expected to play by old media’s rules—which can result in awkward or unoriginal content. But Dimoldenberg brought her own production company, meaning she was able to play by her own rules and create engaging content that resonated with both audiences and platforms. The results speak for themselves: The awards content quickly landed on the trending page.

Andrew Callaghan Accused of Sexual Misconduct

Journalist and creator Andrew Callaghan has been accused by multiple women of sexual misconduct. The allegations come amidst Callaghan’s press tour for his HBO documentary This Place Rules.

What happened: Two women have come forward on TikTok to share their experiences with the 25-year-old Channel 5 host, whom they accuse of sexual coercion.

Caroline Elise said last week that Callaghan propositioned her for sex and, after she turned him down multiple times, “eventually got my consent because he wore me down.”

A second woman named Dana said Callaghan pressured her for sex in a car after “[creeping her] out.” She said Callaghan began touching and kissing her, despite her telling him to stop multiple times.

Callaghan’s team said this in a statement to Variety: “Andrew is devastated that he is being accused of any type of physical or mental coercion against anyone. Conversations about pressure and consent are extremely important and Andrew wants to have these conversations, so he can continue to learn and grow.”

The creator community has begun to speak out, attempting to understand the serious claims leveled against Callaghan—who has long been considered a rising talent in the creator space. Streamer Hasan Piker, who recently had Callaghan on as a guest, said, “It seems pretty bad…The biggest bummer here isn’t that I'm friends with Andrew, it’s the fact that these people have been traumatized by his actions.”

Ludwig Continues to Double Down on Events

This weekend, the streamer is hosting a Valorant tournament with gamer Tarik, where they’ll each form a team of five to compete against each other.

Context: Ludwig has largely focused on endeavors outside of gaming, like his creative studio, Chessboxing event, and bidet company, over the last year. But he has shown consistent interest in esports tournaments, hosting Smash invitationals in both October and December.

Our Take

Ludwig told Colin and Samir last year that he runs events because that's what fans remember most—not the day-to-day streams and constant flow of content.

He said, "Events are the most important thing you do because at the end of the year everyones like, ‘oh what was the best thing that happened this year?’ and they think of a big event. No one's going to think ‘oh it was xQc’s GTA stream #74.’" Ludwig’s dedication to events is about standing out in a crowded playing field and leaving a lasting impression.

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