The Sidemen’s Soccer W ⚽

The group raises over $3 million in their 2023 Charity Match

Good morning. How do you create hype for the best show in college football? For former NFL superstar and new University of Colorado coach Deion Sanders, it’s hiring your son to follow you around with a camera and uploading the amateur-ish daily vlogs to YouTube.

Interest in the team has skyrocketed after two huge victories. But the hundreds of thousands of viewers who have watched players practice and eat lunch together every day since the middle of summer offer a reminder for creators: Sometimes all you need is an iPhone 14 and a focus on the mundane to tell a great story.

The Sidemen Raise Over $3 Million in 2023 Charity Match

The Sidemen and participating creators celebrate the end of their charity soccer match on Sept. 9 in London / Sidemen

Major creators including KSI, MrBeast, and Kai Cenat came together in London for the fifth Sidemen Charity Match on Saturday. The soccer game, which was broadcast with all the flair of a professional match, illustrated the Sidemen’s knack for growing a large-scale charity event alongside their community.

The match was held in front of a sold-out crowd of 62,000 at London Stadium and raised over £2.4 million (around $3 million) for partner charities, which included the Campaign Against Living Miserably and Teenage Cancer Trust.

While the event shattered previous ticket sales and donation records, live viewership didn’t increase dramatically from 2022 to 2023. However, given last year’s match was the most viewed live streamed sporting event on YouTube ever, this year’s match was still widely viewed as a success.

2022 to 2023, by the numbers…

  • Live supporters: 27,000 → 62,000

  • Money raised: £1,000,000+ → £2,400,000+

  • Peak concurrent viewers: 2,558,501 → 2,562,949

Zoom out: Several times during the match, participants and broadcasters took note of how far the Sidemen had come since their first charity soccer match in 2016—and how grateful they were for the donations and support.

“This isn’t just an amazing moment for us, everyone in the stadium and watching online but also the amount of help that this does for the respected charities…couldn’t be happier 👏,” Sidemen member Ethan “Behzinga” Payne tweeted afterwards.

Amouranth Leads as Top Female Kick Streamer

OnlyFans, Twitch, and Kick creator and entrepreneur Kaitlyn Sigarusa, better known as Amouranth / Amouranth

Kaitlyn “Amouranth” Sigarusa was the most-watched female streamer on Kick last month, according to Stream Charts.

Context: In July, Sigarusa left Twitch for Kick, making August her first full month streaming on the platform. She accounted for 434,000 hours of the platform’s record 102 million hours streamed in August.

Before leaving for Kick, Sigarusa dominated on Twitch, routinely ranking as top female streamer ahead of popular peers like Pokimane and Valkyrae.

How Sigarusa is capitalizing on that success: She’s invested in a gas station, two 7-Elevens, an inflatable pool toy company, and a beverage company. Sigarusa also started the talent firm Real Work in 2021.

Looking ahead: 29-year-old Sigarusa—who reportedly makes $1 million a month via OnlyFans, nearly $200,000 a month across streaming, YouTube, and TikTok, and about $500,000 a year through her investments—has said she is planning an early retirement. "I think I’m waiting for my passive income to catch up to at least making about the same as my active income," Sigarusa told xQc in a recent video.

Sponsored by Skool

This Community Platform Fueled a Creator’s $50,000 Revenue Jump

With over 100k YouTube subs, Scott Haug has carved out his niche as a personal development creator. But as his audience grew, managing multiple platforms to reach, engage, and teach them became a logistical headache.

Looking for a more centralized solution, Scott found Skool.

It’s a platform that keeps your community active with gamification. Skool also makes revenue generation easy with paid subscriptions and on-demand content.

In just 75 days, Skool impressed Scott with results:

  • $50,000 of additional monthly revenue from courses and other paid content.

  • 3,000 posts, comments, and likes each day of surging engagement.

  • 700+ new members each month through organic and referral traffic.

“The whole experience is so SIMPLE on Skool,” Scott said. “I spend less than 2 hours a week in the Skool community.”

Discover how Skool is rewriting the rules of creator-led communities. Get started with a free 14-day trial.

Creator Sector On the Rise: Education

Illustration by Moy Zhong

Education platforms increased their revenue by 120% over the last two years and represent the largest creator economy niche by revenue, according to a new report by payment platform Stripe.

These education platforms include brands like Teachable, a platform on which some creators reportedly earn up to $10,000 a month.

Big picture: The online course market alone is expected to exceed $319 billion by 2029. Tori Dunlap, finance educator and creator of Her First 100k, made $4 million in revenue last year thanks to a combination of courses, merchandise, and sponsorships.

Dunlap’s advice? Serve before you sell. “A lot of people approach business by launching a product with hopes of building a community around it. But that rarely works,” Dunlap told Business Insider. “Instead, you need to provide a ton of value for people, get people's trust, and then sell them when they're already on board.”

👀 Creator Moves

  • BuzzFeed is hiring a part-time resident for its Tasty Talent Program to help develop the voice of “the biggest food brand on the internet.”

  • Night is hiring a talent coordinator to identify emerging creators in the fashion and beauty niche.

  • Rooster Teeth is hiring an animation associate to provide post production support to the editing team.

BTW—check out our new Publish Press Job Board here!

🔥 Press Worthy

  • TikTok artist Devon Rodriguez hosts an exhibition in NYC.

  • YouTube launches an IQ Creator Program to support healthcare professionals in creating content for underserved communities.

  • TikTok rappers Flyana Boss put out a remix of their hit “You Wish” with Missy Elliott and Kaliii.

  • Get paid by Fiverr to promote the world’s largest marketplace for digital services by joining the Fiverr influencer program.*

  • Addison Rae is starring in the upcoming horror movie Thanksgiving.

  • Comedy creator Ro Ramdin dives into the state of TikTok’s advertising business (and whether there’s a coming “Adpocalypse”).

  • Creator marketers Ste and Rach talked with creators like Elle Mills and Ammar Kandil to better understand why so many fail to build a sustainable career on YouTube.

*This is sponsored advertising content.

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