Good morning. Google is testing a Speaking Practice feature that will let users improve their conversational English skills via AI-generated voice and text exercises. Its avatar? A bear. Watch out, Duolingo.

TikTok Ban: The Next Steps

TikTokβs fate in the U.S. remains unclear / Illustration by Moy Zhong
On Wednesday, President Biden signed a bill into law that forces TikTok parent company ByteDance to sell TikTok within a year or face a ban in the US. So what happens next?
TikTok is pledging to go to court. βRest assured, we arenβt going anywhere,β TikTok CEO Shou Chew said in a TikTok. βWe are confident, and we will keep fighting for your rights in the courts.β TikTok is arguing that the law is a violation of users' First Amendment right to free speech.Β
Could a buyer swoop in? Finding one who could afford the multi-billion dollar platform could prove difficult, experts say. So far, investors from Kevin OβLeary to Soulja Boy have thrown their hats in the ring.
Beijing might resist and block the sale or export of the technology (requiring China-based ByteDance to obtain a license in order to sell TikTokβs algorithm), according to The New York Times.
So what are creators doing? Many are preparing for an uncertain future. TikTok comedian Joe Mele and film reviewer Supes said their thank yous and diverted fans to Instagram. Phil DeFranco plugged his new video platform, PhillyD TV.
And others are speaking out. V Spehar of UnderTheDeskNews said on TikTok that the current legislation is flimsy and likely to be taken down in court. Ecommerce exec Rishabh Jain said on X that Indiaβs existing TikTok ban proves that creators can continue their careers by turning to other platforms.
Whatβs next: If TikTok does challenge the law in court, the nine-month countdown ByteDance was given to find a buyer will stop and the case would move to the D.C. Circuit Court of Appeals. Thereβs potential one side could appeal to the Supreme Court, which could delay the bill for another year.

Kenny Beechamβs ESPN Podcast Debuts on Linear TV

The βNumbers on the Boardβ video podcast hosted by (from left to right) Darrick Miller, Pierre Andresen, Kenny Beecham, and Mike Heard, will air on TV /Β Awful Announcing
Basketball commentary creator Kenny Beechamβs Numbers on the Board video podcast premiered this week on ESPN2, where the show will now air an exclusive live episode on linear television (i.e. available through a satellite or cable network) every Tuesday.
βYou hear about cord-cutting all of the timeβ¦[but] itβs such a big deal to go back to TV when youβre a digital-first property,β Beechamβs business partner Cody Hock told us.
Quick catch up: Beecham partnered with ESPN and Omaha Productions in January to revamp and distribute Numbers. With the deal, the audio-only version of the show started publishing to ESPNβs podcast library, while Beecham and his co-hosts launched a new YouTube channel to share full video episodes.
Three months later, Numbers is doingβ¦numbers. Hock said that the YouTube channel is on pace to pass 100,000 subscribers by the end of April, and the show averages 26 million social views per month, according to Omaha Productions.
So why expand to linear? To a) create a brand moment and b) increase discovery of the show.
Numbers ran a hashtag challenge asking fans to tweet where they were watching the first ESPN2 episode on Tuesday.
Photos from sporting goods stores to college lectures started to flood in, leading #NumbersOnESPN to reach the No. 2 trending spot on X (formerly Twitter).
A second, YouTube-exclusive episode went out later in the day and quickly exceeded the showβs average viewership, Hock said.
Zoom out: While linear ratings for the ESPN2 premiere havenβt been revealed yet, Hock believes that the stickiness of Beechamβs community has impressed network executivesβand directly translated to Numbersβ early success.
βYou read the comments, and thereβs so many [saying] βIβm so proud of these guysβ¦Iβve been watching for five or six years,ββ Hock told us.

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MatPat Hosts First βCreators in Fashionβ Show

The first βCreators in Fashionβ show shared old, new, and custom apparel collections from creators /Β The Style Theorists
Matthew βMatPatβ Patrick may have retired from YouTube last month, but the Theorist Media co-founder returned to host The Style Theoristβs first βCreators in Fashionβ show in Los Angeles yesterday.
βHigh fashion is one of those things that feels like you have to be a certain type of personβ¦the goal of βCreators in Fashion' is to slowly break down that stigma,β Patrick said on the livestream, which appeared on The Style Theoristβs channel.
How it worked: Models walked the runway in collections from creators including ZHC, Yes Theory, and Cassey Ho, each of whom explained the inspiration and design behind their unique apparel lines.
Patrick ended the show by describing the collections on stage as βthe future of fashionββand teased a follow-up event in 2025.

π₯ Press Worthy
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Logan Paul addresses a lawsuit that claims PRIME contains toxic chemicals.
29k+ social media managers and creators read this free newsletter.
Karl Jacobs releases his first animated short.
YouTube reports $8.1 billion in ad revenue for Q1, its highest Q1 total to date.
Jacksepticeye is releasing a new series of comic books.

π Thank You For Pressing Publish
The content weβre looking forward to reading, watching, and listening to this weekend.
Read: Playwright, author, and YouTube creator Justin Kuritzkes talks with Vulture about how tennis inspired his debut screenplay, Challengers (a Zendaya-led film out today).Β
Watch: LinkedIn co-founder Reid Hoffman is hosting a new series in which he interviews an AI version ofβ¦himself. Some things you just need to see to believe.
Listen: On The Lonely Island and Seth Meyers Podcast, the group talk through their most popular SNL digital shorts, including one of YouTubeβs early viral hits, Lazy Sunday.

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