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Sticks Opens for Business đŹ
The filmmaking brothers taking on creator clients
Good morning. This just in: The White House is hosting its own invite-only Creator Economy Conference this August. The plan is to discuss creator priorities with senior Biden administration officials and cover topics like AI, privacy, and mental health. What creator would you nominate to speak on behalf of our industry?
P.S. We released our limited-edition, 28-page print zine, The Publish Paper: Volume 2, last week. Check it out here.
Inside Sticksâ New Commercial Business
Sticks, made of brothers Curtis (left) and Lucas Nicotra (right), announce theyâre open for hire after making a short film for Nathan âUnspeakableâ Graham (center) / Sticks
Challenge creator Nathan âUnspeakableâ Graham released a short film made by filmmaking brothers Lucas and Curtis Nicotra, aka Sticks, for his new creator course yesterday.
In classic Sticks fashion, the duo uploaded a video of the BTS to their own YouTube channelâwith an announcement: Theyâre open for commercial business.
Context: Over the last year, Sticks has made movie trailers about the lives of creators like Mark Rober, MatPat, and Ryan TrahanâŠand released behind-the-scenes videos of the trailers that often get more views than the trailers themselves. Sticksâ channel has grown by 800k subscribers in the last year. In the five years since it launched, Sticks has tallied north of 18 million views.
Now, theyâre offering up their skills for creator storytelling and cinematic short films to brands and creator companies.
âFor years weâve dreamed about âhow do we make movies on YouTube that are relevant for YouTube,ââ Lucas told us. âWe think itâs about creating a YouTube cinematic universe, so this is a further step into that.â
Their first client was Ryan Trahanâs Joyride candy brand. Now, theyâre working with Unspeakableâs Blueprint creator course.
âThese kinds of commercial productions could've been done by a traditional production company,â Lucas said.
âBut thereâs something about us being the bridge between YouTube and cinematic production that [Ryan and Nathan] felt like they could trust us,â he added.
The content strategy for Sticks: share BTS of the commercial work on their own YouTube channel, which serves as a résumé for future business.
Looking ahead: Sticks hopes to make feature films and TV shows funded through 1) the channel and 2) branded short films.
âThe reason we want to do that is so we can have a direct connection with our audience without any gatekeepers or barriers in the way,â Curtis said. âIdeally if we could just post movies on YouTube but also release them in theaters, thatâd be really sick.â
Twitch Announces New Slate of Tools
Twitch shares new video features and a milestone program over the weekend / Twitch
VidCon wasnât the only creator conference making a splash last week: Twitch revealed several new tools and programs at TwitchCon Europe. Three that stood out â
Drop In. Twitchâs Stream Together tool enables two creators to livestream on both of their channels simultaneously. A new feature lets creators collab by âknockingâ on the door of a creator whoâs currently liveâand instantly connecting to their stream should they let you in.
Enhanced Broadcasting. This program gives streamers more control over video quality while introducing vertical live video.
Streamer Achievement Awards. Twitchâs new viewership milestone program rewards creators with physical âBleed Purple Statues.â The first tier (out of three) is awarded for 5 million hours watched.
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Disney Copyright Claimed Jenny Nicholsonâs âStar Warsâ Video
Jenny Nicholson says Disney âtried and failedâ to copyright her four-hour review of the Star Wars hotel / Jenny Nicholson
Commentary creator Jenny Nicholsonâs four-hour review of a Star Wars hotel has drawn nearly 9 million views on YouTube and was labeled âone of the most captivating pieces of entertainmentâŠso far this yearâ by The New York Times.
But last week, Nicholson revealed on X that Star Wars parent company Disney âtried and failedâ to copyright claim her video.
Even though Nicholson won her appeal, the videoâs AdSense revenue went into escrow.
This means she doesnât know how much money the video has generated (and canât receive it) until the claim expires 30 days after its file date.
Zoom out: Cash flow matters for most creators, and even small delays in AdSense checks can lead to issues in budgeting both time and money. âI basically just expect it to happen to all my videos at this point and I have Patreon so itâs [no big deal]!â Nicholson posted on X. âBut idk itâs such a rough system for newer or smaller channels.â
đ Creator Moves
Cam Newton is hiring a video editor to cut vertical clips from his sports podcast.
Fireship is hiring a news editor to write informative scripts for their software engineering videos.
ZHC is hiring a thumbnail artist with a strong understanding of Photoshop.
Looking to bring on new team members? You can post opportunities on our (free) job board here.
đ„ Press Worthy
Rhett and Link announce a new scripted series, Wonderhole.
Cody Ko is starring in The Real Bros of Simi Valley: The Movie.
Khaby Lame is releasing a show on Tubi.
Simone Giertz makes a hat that turns into a bag.
Coloring book creator Sarah Renae Clark shares how she makes $2 million a year.
Dr Disrespectâs YouTube channel has been demonetized.
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