Good morning. TikTok is launching a live trivia game next week where U.S. users over 18 will answer questions on topics ranging from sports to art for a chance to win $500,000. For a game that sounds a lot like HQ Trivia, let's hope it doesn’t reach the same demise.

— Hannah Doyle & Nate Graber-Lipperman

Susan Wojcicki Steps Down as CEO of YouTube

After nine years at the helm of the world’s largest video platform, Susan Wojcicki is moving on from YouTube to focus on “family, health, and personal projects," according to her letter to employees on Thursday.

The CEO wore many hats on her way to becoming among the few women to lead a top tech business. When Google co-founders Larry Page and Sergey Brin were graduate students at Stanford in 1998, they famously opened their first office from her parents’ garage.

A year later, Wojcicki became the company’s 16th employee, working on a range of products like AdSense and Google Images before becoming YouTube’s CEO in 2014.

She’s been credited with pushing for more generous revenue splits for creators as well as launching the fast-growing YouTube Music and Premium services.

It’s been a bumpy road, however, from the “adpocalypse” to accusations of “racism and favoritism." In navigating the complicated relationship between advertisers, creators, and viewers, she once joked that YouTube had “managed to upset everybody.”

Her legacy: As Sara Dietschy, Hank Green, and Marques Brownlee each noted, the CEO’s ability to prioritize the lifeblood of the platform—its creators—shone through during even the most turbulent times. In recent years, she also engaged the community in a more public way, sitting for interviews with Ludwig Ahgren and Anthony Padilla.

Wojcicki is succeeded by YouTube’s Chief Product Officer Neal Mohan, who played a pivotal role in launching YouTube TV and Shorts, as well as leading the company’s Trust and Safety team.

Big picture: Google and YouTube seem like behemoths now, but both companies came from humble beginnings during times of technological upheaval.

At the end of Wojcicki’s letter, she compared YouTube's current era of creative entrepreneurship to those early days—and wrote that those who emerge will operate with “a healthy disregard for the impossible.”

Washington Bill Cracks Down on Family Vloggers

A new bill targeting creators that use minors in their videos recently entered the Washington State Legislature.

HB1627, which was introduced by University of Washington freshman Chris McCarty and state rep Emily Wicks, would protect the “interests of minor children featured on for-profit family vlogs.”

How the bill would work:

• Parents of child creators would be required to set aside part of the content revenue as separate funds their children could access when they reach adulthood.

• Children of creators would be granted the right to request the deletion of their likenesses, names, or photos from any platform.

• Platforms would be required to take “all reasonable steps” to permanently delete segments featuring children who had requested such deletions.

The law would only affect creators whose content generates at least 10 cents/view and features their children in at least 30% of their paid content.

Zoom out: Getting filming consent has been long-debated among creators—for adults and minors alike.

• According to a recent Semafor poll, most people think it should be illegal to film others in public without their consent.

• But the right to privacy is a state-by-state legal issue, and when it comes to minors, it’s technically legal to film and post footage of them without gaining parental consent.

Jesser is Set to Play at NBA All-Star Weekend

On Friday night, basketball creator Jesse “Jesser” Riedel will lace up his kicks alongside stars like Simu Liu, Calvin Johnson, and 21 Savage in the NBA Celebrity All-Star Game.

Riedel, the 2022 Streamys’ Sports Creator of the Year, won’t just be playing for coach Dwyane Wade’s squad—he’ll also be making exclusive content all weekend for the official NBA app.

Riedel isn’t the first creator to compete in the game, as former Harlem Globetrotter Crissa Jackson documented her experience playing last year. Plus, other pro sports leagues are getting creators into their games:

• The PGA Tour welcomed Good Good to golf at the Honda Classic

• The NFL hosted gaming collectives RDC World and Faze Clan for a flag football game at the NFL Draft

Will Riedel join a group that includes Kevin Hart and Justin Bieber by winning Celebrity All-Star Game MVP? He seems pretty confident.

🔥 Press Worthy

• How Ali Abdaal would start a YouTube channel in 2023.

• A YouTube-meets-Medium platform launches for women creators.

• Valkyrae is appearing in an upcoming Mark Wahlberg movie.

• Nava Rose partners with thredUP.

• Snap reaches 750 million monthly active users.

• Make merch easy with Spreadshop.*

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