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Teen Creators Go To Court
A trial kicks off between 11 creators and the mother of 15-year-old star Piper Rockelle
Good morning. Did you get a chance to listen to the viral AI-generated song featuring fake vocals from Drake and The Weeknd before it got removed from streaming services? While thereâs already talk of lawsuits against the songâs creator, it certainly feels like weâll only see more AI-generated songs moving forwardâespecially when they sound this realistic.
Trial Between Teen Creators and Mother of YouTube Star Kicks Off
Lauren Schatzman / NBC News
A trial between 11 teen creators and the mother of 15-year-old YouTube star Piper Rockelle began on Monday, with the group accusing Rockelleâs mother of emotional, physical, and sexual abuse during appearances they made in content for Rockelleâs channel.
The details: In a 147-page complaint filed in January 2022, the 11 creators who were part of the âPiper Squadâ starting in 2020 accused Rockelleâs mother, Tiffany Smith, of compromising her position of âcare and controlâ by staging romantic relationships and encouraging the children to be âsexually aggressiveâ while she produced videos for the channel, which has over 10 million subscribers.
The creator group alleges they were never compensated for their work and appearances, though they say they werenât promised payment and Smith initially didnât have a permit to work with minors. The creators are each asking for roughly $2 million in damages.
The group includesâŠ
Symonne Harrison, 16, an actress and dance creator from Ohio.
Sawyer Sharbino, 17, a comedy creator and actor from Texas.
Claire Rock Smith, 14, a prank creator and Rockelleâs cousin.
Big picture: Despite kidsâ content being a booming industryâtwo of the 10 top-paid YouTube creators in 2021 were childrenâchild creators have surprisingly few protections, both under the law and from platforms like YouTube.
âYou can have the production of Disney Channel, starring your child, in your homeâŠwe need to expand [rules for child labor] to the activities of children in the intimacy of their home,â Catalina Goanta, an associate professor in law and technology, told NBC News.
Gaming Creators Call Out Nintendo Amidst Video Takedowns
Eric "PointCrow" Morino / YouTube
Last Friday, gaming creator Eric âPointCrowâ Morino called out Nintendo for blocking or outright removing several of his and his peersâ videos on YouTubeâleaving creators worried about their future content ahead of Nintendoâs major Legend of Zelda release next month.
Morino shared that 28 of his videos (which have over 55 million views combined) are no longer available on YouTube.
With another copyright strike, his channel could be terminated.
Context: Gaming creators like Morino and Croton have built their content around taking on popular challenges in games like Nintendoâs Zelda.
Creators argue that their content documenting this gameplay is in line with Nintendoâs online video guidelines (and that it generates hype for the games themselves). They believe Nintendoâs recent moves suggest the company is âwilling to ignore their own rules to strike down content they donât like,â Morino told Dot Esports.
Whatâs next: Morino hopes to start a dialogue between Nintendo and creators to âmove forward with the excitementâŠabout future games.â
YouTube Sunsets Shoppable Links in Favor of Affiliate Program
Julia Engel / YouTube
YouTube is shutting down a tool that allowed creators to tag third-party products in their videos and link directly to buying pages, Insider reports.
Details: The tool was part of a pilot program launched in 2021 that enabled creators to earn a monthly payout using the feature.
According to Insider, some creators earned $50 to $100 each month using the tool.
YouTube reportedly also promised favorable video placement for creators who utilized it.
Looking ahead: YouTube has made several moves to double down on ecommerce in recent years. The company wrote in a recent blog post that its affiliate programâwhere creators earn a commission off of product sales via unique affiliate linksâis a better âlong-term solutionâ to invest in, as creators have the potential to earn much more as their videos age than they could from previous âshort-term incentive programs.â
đ„ Press Worthy
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Airrack brings YouTube CEO Neal Mohan to Coachella.
Spotify partners with Jellysmack to license creatorsâ videos.
YouTube TV took home a Technology and Engineering Emmy.
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