Good morning. Today, Katy Perry joined the first all-female spaceflight since 1963 as part of Blue Origin’s latest launch. While the flight was only 11 minutes long, we’re hoping they spent four of those minutes listening to her 2010 hit E.T.

— Hannah Doyle & Syd Cohen

Inside the Creators Guild of America’s New Terms

Last week, the Creators Guild of America (CGA) announced a rider designed to protect creators’ legal and creative rights, ensure they get adequate credit, streamline payment, and assist with other deal points. The goal? Standardize the terms that govern creators’ work.

Here’s what to know about the rider and its potential impact on the business of creators. ➡️

“Many [creators] are without legal or talent representation, especially early in their careers, and commonly feel pressure to sign any agreement put in front of them, lest they lose a rare opportunity,” CGA founder and president Daniel Abas said in the announcement.

The creator POV: Upon meeting certain requirements for membership (like amassing 10K followers across three platforms or less or tallying 25K or more monthly active website visits), CGA members get a PDF version of the rider they can incorporate into contracts and deal terms. 

The brand POV: The CGA will endorse brands and agencies that accept the rider. Already, Linktree, Whalar Group, Triller, and Beacons are among the companies that have confirmed they’ll include the new parameters in their creator contracts moving forward.

Looking ahead: According to Abas, the CGA rider won’t solve creator misrepresentation overnight, but it serves as a baseline to ensure creators of all sizes are well represented as the industry evolves. “This is how it all begins for artists,” creator manager Larry Shapiro said on LinkedIn. “A major first step in bringing guidance and protection for creators online.”

Netflix’s ‘Pop the Balloon’ Adaptation Deflates

ICYMI: Lifestyle creator Arlette Amuli’s YouTube series Pop the Balloon was picked up by Netflix, with Amuli executive producing and a new host stepping in. 

After the show premiered late last week, fans of the original series felt let down—and they made their POV clear by giving the show a 0% rating on Rotten Tomatoes.

Here’s what the audience is saying →

• “Netflix had gold in their hands. All they had to do was give Arlette and [her husband and business partner Bolia Matundu] the platform to do a live version of their show. This version is not only inauthentic but corny,” one X user said.

• “I thought Netflix was going to actually take the show I’ve watched online, religiously & move it to their platform. I was wrong. They commercialized it and tweaked it so much; it’s unrecognizable,” a Rotten Tomatoes user said.

• “This show clearly tells me that Netflix doesn’t understand this show or its audience because this ain’t it,” another X user said.

Big picture: Netflix and other streamers are increasingly looking to creators to bulk up their content offerings. Amuli’s Pop the Balloon could serve as an example for future deals, illustrating the importance of staying true to the original IP’s draw.

Sponsored by Teachable

This May, Brooklyn Is the Center of the Creator Economy

On May 10, Teachable is bringing together creators, entrepreneurs, and industry leaders from around the globe at CONNECT—their first-ever IRL conference.

Keynote speaker and TikTok’s favorite former executive Timm Chiusano will headline the event, alongside inspiring panels, live content capture moments, product deep-dives, and a happy hour to keep the conversations (and connections) flowing.

If you live in or around NYC (or have been looking for a good excuse to plan that weekend trip), this is your chance to be in the room with the people shaping the future of the creator economy.

Apply for tickets to CONNECT.

Creators Drive the Cultural Conversation

This weekend, creators gave their audiences a front-row seat to major cultural moments—coast to coast and across genres.

At Coachella…

• Creator Harry Daniels, known best for singing to celebrities on the street, went on a tear at Coachella, racking up 28 (and counting) run-ins with artists and famous guests including Dwayne Wade, Julia Fox, and Jake from State Farm.

• Creators took the stage: Comedy creator Veronika Slowikowska jumped onstage with G Flip, Alex Consani and Quenlin Blackwell were featured as Charli xcx’s “Apple Girls,” and Addison Rae announced a June 6 release date for her debut album at Arca’s set.

And at the Masters…

• Golf creator Robby Berger (aka BobDoesSports) ran into Rory McIlroy post-Masters win, instinctively asking him to come on his channel.

• Lifestyle creators including Allison Kuch and Corporate Natalie shared OOTDs and behind-the-scenes content from their time at the competition, which famously has a no-phone policy.

👀 Creator Moves

• Catface is looking for a content manager to lead scriptwriting and strategy teams for its audience of 25 million. 

• Life With Machines is hiring a part-time social media manager to oversee planning, scheduling, and curation of short-form podcast content.

• MrBeast is looking for a 3D designer to create assets for thumbnails.

Fiverr, the world’s leading marketplace for digital services, is partnering with creators to showcase the power of freelancing. Join the Creator Program and turn your influence into income.*

*This is sponsored advertising content.

🔥 Press Worthy

• Twitch refunds subscribers of permanently banned channels following an investigation from Dexerto.

• Educational YouTuber Aprilynne Alter is hosting a six-month YouTube creator coaching program, Creator Crew.

• Hong Kong’s tourism board promises more creator outreach after the success of IShowSpeed’s streams in China and Hong Kong.

• Snap opens up its Snap School creator education program to sponsors.

• Food creator Hailee Catalano’s cookbook By Heart drops tomorrow.