Good morning. Summer may be over, but kids creator troupe Creek Crawlers is still going strong. They started the summer with the goal of hitting 10K followers in one weekโ€”and now theyโ€™re ending it with nearly 1M. Theyโ€™ve raised $15K for St. Jude, launched merch, and inspired creators of all ages. Keep on crawlinโ€™, kids.

VFX Creator Freddie Wong Hits Reset

Freddie Wong returns to YouTube /ย RocketJump

VFX creator Freddie Wong has boomeranged from YouTube to Hollywood and back again with the relaunch of his YouTube channel, RocketJump.

How he got here:ย 

But then: In 2018, Wong stopped uploading regularly to YouTube in favor of more traditional Hollywood workโ€”he had an anthology series on Hulu, representation at WME, and pitches out to Netflix. But nothing lasted beyond a season.

So after 5+ years in the Hollywood system, Wong is back on YouTube.

  • โ€œAs each year passed, Matt and I grew more and more frustrated at our inability to get literally anything off the ground, but that shouldnโ€™t be surprising. Thatโ€™s Hollywood [...] weโ€™re not unique in that regard at all,โ€ Wong said in a video.

  • โ€œSo finally, we decided to go back to the way weโ€™ve always done things: by ourselves, on our own,โ€ Wong said. โ€œWe need to make a feature film entirely within our own means.โ€ย 

Last year, Wong and Arnold self-released their film, Weโ€™re All Going To Die. Theyโ€™re preparing to release another called Nail House.

What to expect going forward: Wong will continue with his long-running podcast, Dungeons and Daddies, and upload to RocketJumpโ€™s YouTube โ€œwhenever I want.โ€ย 

What fans and creators are saying: โ€œNo wayโ€ฆthe world is healing,โ€ reads one comment on Wongโ€™s return announcement with over 11K likes.

Can This Creator Become the Tim Burton of YouTube?

Carter Kench (left) shares a behind-the-scenes preview of "Carter's Carnival" (right) /ย Carter Kench, Photography by Hannah Doyle

Lifestyle creator Carter Kench is doubling down on the ensemble cast and gameplay of his popular Mafia series with his biggest show yet, a three-part haunted house series called Carterโ€™s Carnival. The YouTube reality series premiering next month will feature confession booths, multi-cam setups, and plenty of lessons learned from Kenchโ€™s previous projects.

We visited Kench on set to see how Carterโ€™s Carnival is coming togetherโ†’

Lesson 1: Establish proof of concept. Last year, Kench hosted a haunted house with creators that gained over 14 million views between short- and long-form videos. The haunted houseโ€™s success allowed Kench to increase his budget and monetization goals for Carterโ€™s Carnival.

Lesson 2: Build off long-term partnerships. Kench had previously worked with Squishmallows and Starry, making it easier to sell them on a new concept.

โ€œIt felt organic for the brands and for Carter to bring them into this bigger, high-fidelity world and that his audience can see continued brand integration across formats,โ€ Allie Kench, Carterโ€™s lead producer and sister, told us.

Looking ahead: As more of Carterโ€™s audience watches both his short- and long-form videos on televisions, he wants to explore more shows on YouTube.ย 

โ€œOne of my biggest inspirations is Tim Burton and how heโ€™s able to create all these worlds and itโ€™s inspired me to dream big when it comes to these projects,โ€ Carter said. โ€œI try to always leave the door open for future sequels and expansions.โ€

Congress Calls Tech CEOs to Testify on Online Radicalization

The CEOs of Discord, Twitch, Steam, and Reddit are set to testify before Congress on October 8 / Illustration by Moy Zhong

Following the assasination of conservative political figure Charlie Kirk, the US House Committee on Oversight and Government Reform has called for the CEOs of Discord, Twitch, Steam, and Reddit to testify next month about radicalization via online forums.

โ€œCongress has a duty to oversee the online platforms that radicals have used to advance political violence,โ€ย  Chairman James Comer (R-KY) said in a statement. โ€œThe CEOs [...] must appear before the Oversight Committee and explain what actions they will take to ensure their platforms are not exploited for nefarious purposes.โ€

Big picture: Creators and the platforms they use have become increasingly involved in Washington in the last year, from the Creator Caucus to tech leaders endorsing presidential candidates.

๐Ÿ‘€ Creator Moves

  • Mythical is hiring a channel manager to publish videos across Mythicalโ€™s slate of YouTube channels and podcasts.

  • Entrepreneurship channel Earning Earth is looking for a videographer based in Austin, TX, to film short-form video.

  • MrBeast is hiring a viral marketing creative to develop video formats and frameworks across brands including MrBeast, Feastables, Lunchly, and MrBeast Labs.

๐Ÿ”ฅ Press Worthy

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