Good morning. Last night at the Emmys, Owen Cooper became the youngest person to win any male acting category at just 15 years old, and Tramell Tillman became the first Black man to win supporting actor in a drama series for Severance. 

We, for one, were alternating back and forth between Mr. Milchick’s “defiant jazz” and marching band dance moves all night in celebration.

— Hannah Doyle & Syd Cohen

Matty Benedetto (aka Unnecessary Inventions) has spent the last six years making dozens of inventions, from an iPhone charging bed to Crocs gloves. But he’s never sold any of his gadgets to his audience of 13 million.

“One of the reasons I don’t sell more of my inventions is I don’t want them to be some sort of joke product that you give to a friend and ends up in a landfill a year later because it wasn’t necessarily useful or just didn’t have the longevity to actually live in your life,” Benedetto said in a video. 

But that changes now. Benedetto just debuted That Was Made By Matty, a new line of monthly limited releases focused on utility, from fashion to tech to home goods. His first product, a mirror lamp, sold out in three hours.

“I want to keep the whimsical nature of Unnecessary Inventions but actually have something that might live in your life a little bit,” Benedetto said.

Big picture: This was the culmination of 20+ years of making products for Benedetto.

Successful creators-turned-entrepreneurs try multiple iterations and see what sticks, Slow Ventures partner Billy Parks said at Press Publish NYC. After years of tracking his audience’s interests and responses to his latest products and testing invention after invention, Benedetto fits that bill.

In a packed week of Big Tech shakeups, one thing is truer than ever: What the consumer wants, the consumer gets. 

Here’s what to know →

1️⃣ Apple launches iOS 26 today and the iPhone 17 on Friday—both with plenty of creator upgrades:

2️⃣ Google Gemini has surpassed ChatGPT as the most downloaded app on the App Store. Following the launch of its AI image editing feature on August 26, Gemini added 23 million users in two weeks, NewsByte reports. 

Zoom out: OpenAI has dominated the LLM market since the launch of ChatGPT in 2022. As other AI models rise in popularity (or integrate directly into the tech like with Apple’s Visual Intelligence), OpenAI is facing stiff competition.

Travel creator and motorcyclist WeHateTheCold has been documenting his journey from Thailand to England on a moped—and found himself in the middle of Nepal’s Gen Z Riots. 

Catch up quick: 

WeHateTheCold began documenting the revolution as it unfolded. His previous videos rarely topped 50K views—now, he’s racked up 24 million views on a single video. He’s now a local celebrity in Kathmandu—and proof the line between vloggers and journalists continues to blur.