Good morning. Uber released its annual lost and found report with the top weirdest items passengers left in vehicles throughout the year, including things like a viking drinking horn and “my turtle.” Not to stir the LA vs. NYC pot, but…the most “forgetful city?” NYC. 

— Hannah Doyle & Syd Cohen 

Is This the Future of Mobile App Building?

AI education creator Riley Brown just released the beta for VibeCode, an AI-powered app that lets users make their own mobile apps with no coding necessary—like Canva or Capcut for app building.

What is vibe coding? A programming technique that uses AI to build software via text prompts. Vibe coders often use AI programs like Claude or Gemini to make games, simulations, and web pages.

How VibeCode works: Users submit text prompts describing the app they want to build—from a rental service to a photo sharing platform. VibeCode then generates a mobile app in as little as 20 minutes. 

• VibeCode will run on a subscription model with a limited number of prompts per day. 

• From the beta test of 200 initial users, Brown said users have already made up to 3,000 apps.

“That’s been one of the most powerful things hopping on calls with beta users—you start having more and more ideas after you start using it, and it’s a muscle you have to flex. I think it’s very similar to how I started creating content. It’s the ultimate creativity loop,” Brown told us.

Brown is an avid vibe coder himself and has published three monetized apps. One transcription app, YapThread, brings in up to $12K a month, he said. 

Looking ahead: Brown said he hopes VibeCode inspires creators to launch apps for their audiences by making the process more accessible.

“I think one of the reasons why people don’t get deep into computer science is they don’t get hit with the ‘aha’ moment soon enough,” Brown said. “If you create a hyper-personalized app, the app that solves your specific problem and the exact interface you want. You get hit with an ‘aha’ moment sooner.”

Why This Creator Is Launching a Media Company

Hudson Matter, best known for his adventure-style YouTube videos, recently announced his new long-form media consulting company, Next Wave Media. 

Quick context: After appearing in his father’s YouTube videos, Matter began his own channel when he was 13. Now 19, Matter has 2 million subscribers and over 200 million lifetime views. 

Although he plans to offer content strategy services to existing creators, Matter’s primary focus will be on two types of clients:

1. “The biggest marketing opportunity for me would be brands that have relevance with older generations, but simply don’t know how to reach those younger generations,” Matter told us. He referenced Paddy Galloway’s work with Red Bull as inspiration. “He has boosted their sales significantly directly because of that YouTube marketing,” Matter said. Next Wave will focus less on AdSense and more on building strong online brand identities.

2. Celebrities with a strong Gen Z following who are looking to grow their social media presence. Matter used Millie Bobby Brown as an example, suggesting Next Wave could help leverage her fan base into a YouTube audience—where she could promote her skincare line.

Sponsored by CTB

How 2 Bears, 1 Cave Landed Their Hottest Interview Yet

As the host of Hot Ones, Sean Evans is used to asking spicy questions. But on a recent episode of 2 Bears, 1 Cave, he answered them instead.

From filming a Super Bowl commercial with Matthew McConaughey to being publicly roasted by Dave Grohl after a late-night bathroom emergency, Sean shared stories that made for a 🔥 conversation.

So how did 2 Bears, 1 Cave book someone who’s usually on their side of the mic? With help from Central Talent Booking.

CTB’s 25+ years of industry expertise helps creators land high-impact personalities that drive reach and serious watch time.

Ready to level up your guest list? Then contact CTB today.

Women’s Basketball Stars Make Creator Moves

Views of WNBA-related videos on YouTube grew from 500 million to nearly 2 billion between 2023 and 2024, according to a YouTube Culture and Trends report.

And? Last week’s women’s NCAA national championship between South Carolina and UConn was the third-most watched women’s championship on ESPN platforms in history.

Here’s how players are making creator moves with this rise in popularity →

• Twins Haley and Hanna Cavinder leveraged successful NIL careers to launch their fitness app, Twogether.

• Chicago Sky player Angel Reese launched her video podcast, Unapologetically Angel, gaining an audience of 139K listeners on YouTube in seven months.

• Paige Bueckers, the WNBA 2025 No. 1 draft pick, has grown a loyal following of 3.6 million on TikTok by posting behind-the-scenes footage and dance trends.

🔥 Press Worthy

• YouTube is creating an in-app timer that lets users set a daily time limit for watching Shorts.

• Hasan Minhaj's podcast, Hasan Minhaj Doesn’t Know, is joining Lemonada Media.

• Kick launches a multi-platform streaming monetization plan for creators.

• OpenAI is reportedly working on a social media app.

• VTuber Gawr Gura announces her departure from VTuber agency Hololive.