What We’re Cooking in 2025 🧑‍🍳

A peek into the future of Publish

Author

Hannah Doyle
December 23, 2024

Good morning. The Publish Press will mark four years of business in 2025, making us a senior in the school of creator education. As we look ahead to an exciting year (no senioritis here), we’re sharing more about what we’ve done, where we’re going, and what you can expect in 2025. 

P.S. We’re planning an event in NYC next year and want your input. Share your thoughts here.

See you later this week for our final Publish Press of 2024.

See More of Us IRL in 2025

Thanks to all the NYC creators who attended our Q&A with Salary Transparent Street / Photography by @theclikguy 

For the team here at Publish, the past year marked an expansion into in-person events with you, our readers. 

Here are some of our top hangs of the year—talking shop, exchanging handles, and eating a breakfast sandwich (or two) with our community.

In June, we hosted a 1:1 conversation with Salary Transparent Street creator Hannah Williams at Squarespace NYC. And Williams did not disappoint—we talked hiring, brand deals, pay (obviously), revenue, the works—and creators left feeling energized and excited to grow their own businesses.

Creator Dinner guests got a first look at The Publish Press Newspaper Vol. 2 / Kristen Rochelle

The night before VidCon, we hosted a small dinner to go deep with creators we were likely to only see in passing over the following three days. It set the table—figuratively, literally—for VidCon programming and helped us feel prepped and excited.

Nothing better than caffeine, the West Coast, and creators / The Publish Press

In August, we met with creators at the top of Neuhouse Hollywood in LA to go meta—chatting about all things creator events. We hosted a panel with a stellar lineup: Felicia For the Win, Kelsey Darragh, and Roseli Ilano from EventBrite.

Our inaugural creator film premiere with the one and only Tejas Hullur / Ben Smith

In October, we hosted our first creator film screening featuring Tejas Hullur in NYC. He premiered the finale of his YouTube docuseries, How to Become More Attractive, Scientifically. We loved the chance to celebrate a creator’s work in public—especially since most of the effort is done solo in private.

Next year, we want to go even bigger. We’re planning a big ticket event for spring 2025—something we have never done before. Stay tuned to read about it here first, and share your POV on how we can make it top notch right here.

📊 Publish, by the Numbers

Here are some of the top metrics from a full year of sending newsletters every Monday, Wednesday, and Friday.

  • 167,800 → words written over 152 issues

  • 10.3 million → total impressions

  • 14,000 → most clicks in a single issue (this one featuring The Try Guys)

  • 41→ unique partners. We are grateful for every one of you.

  • 130,000 → readers (enough to populate the coastal town of Santa Barbara, CA…destination Coffee With Creators, anyone?)

👀 Creator Moves

  • Rockclimbing channel HowNOT2 is hiring a part-time longform editor.

  • Cam Newton’s production company Iconic Saga is looking for a full-time thumbnail designer to work on three YouTube channels.

  • MrBeast is hiring a creative producer to lead production shoots and manage video budgets.

Looking to bring on new team members? You can post opportunities on our (free) job board here.

🔥 Press Worthy: Holiday Edition