Good morning. And Happy Halloween. We hope you have something spooky planned for tonight, and if not, we made a game for y’all. Open LinkedIn and eat a candy corn for every em dash, “thought leader,” or emoji used as a bullet point.

Sugar rush guaranteed.

— Hannah Doyle & Syd Cohen

Hannah here! I went to Adobe MAX on Wednesday, joining 10,000 creators, artists, and designers to get the scoop on the latest creative tools.

I saw science and education creators Cleo Abram and Mark Rober, filmmaker Milky Tran, and one of my all-time favorite design creators, Pablo Rochat (tried my best to exercise restraint). 

While chatting with a handful of creators, one theme became clear: Adobe is targeting the everyday creator, expanding beyond the professional target audience. Here are the top new creator tools from Adobe →

I ended the day with Sneaks, an event where Adobe engineers tease unreleased features. The one where the crowd went wild? Project Clean Take, which corrects video interviews in post. For example, if you record a video of someone, you can correct mispronunciations, numbers they said, and separate audio from video in one timeline. To think: From film to YouTube videos, reshoots may be a thing of the past.

Ashley Flowers' true crime podcast company Audiochuck just signed an exclusive multiyear deal with Tubi for $150 million—leaving behind its SiriusXM channel.

The evidence: Audiochuck runs 21 shows with 10 million monthly listeners and is valued at $250 million. Two listeners of its Crime Junkie podcast even helped exonerate a falsely imprisoned subject of the podcast. 

Prior to joining Tubi, Audiochuck had a four year deal with SiriusXM for distribution and sales rights.

With the new deal, Crime Junkie joins Tubi’s slate of creator FAST channels. Tubi will also host on-demand episodes from Audiochuck’s library and manage ad sales. All podcast episodes will remain available across other streaming platforms.

Flowers is the latest creator to ink a nine-figure podcast deal, following Alex Cooper's $125 million SiriusXM deal late last year. Earlier this week, MrBallen moved his podcast from Wondery to SiriusXM, and Netflix recently entered the world of podcasting with a Spotify video partnership. 

In a company-wide internal memo, YouTube CEO Neal Mohan updated the company’s leadership structure for the first time in ten years. Why? To keep up with the AI boom on the platform, Mohan said.

So, what changed? Previously, all of YouTube’s product teams reported directly to the Chief Product Officer, Johanna Voolich. Now, there are three primary product groups reporting directly to Mohan:

With the restructuring, Mohan announced a Voluntary Exit Program, offering any US YouTube employee a severance package if they choose to quit.

Mohan’s POV: “The next frontier for YouTube is AI, which has the potential to transform every part of the platform,” Mohan wrote in the memo. “We need to set ourselves up to make the most of this opportunity.”

The spooky content we’re looking forward to reading, watching, and listening to this weekend.