Good morning. If you’re a fan of How It’s Made, then STEM creator LabCoatz’s video replicating the Coca-Cola recipe will satisfy the conveyor-belt-shaped hole in your heart. Our only request? Do Diet Coke next please.

— Hannah Doyle & Syd Cohen

Vice parent company Savage Ventures has acquired food editorial website Sporked from Mythical. 

Context: Sporked was founded in 2022 as an editorial companion to Mythical’s food video content. Now, the site has 1.6 million monthly page visits, serving mainly as a grocery store guide, and the accompanying Sporked YouTube channel has 110K subscribers. 

The goal of the deal? Go bigger with Sporked. “When we got to know Savage, [...] they had a really great portfolio that we respected,” Mythical President Brian Flanagan told us. “It felt like somebody really spoke our language and could help take that business from where we got it [...] to something bigger and even longer lasting.”

Sporked editor-in-chief Justine Sterling is taking her entire team with her to Savage—including managing editor Gwynedd Stuart, writer Ariana Losch, and designer Liv Averett. 

“We're now looking to be very much our own brand and gain our own audience and our own fans who come to us for us,” Sterling told us. 

Stuart added, “I think we've established ourselves enough that we maintain that audience that really enjoyed the content to begin with and they won't be swayed by ownership.”

Zoom out: Mythical founders Rhett and Link recently announced an indefinite break for their podcast, Ear Biscuits. Similarly, the Try Guys recently shut down their podcast. As Good Mythical Morning approaches its 3,000th episode, these cuts are serving as a redirection to focus on strengthening existing IP (much of which is still food content). 

“The theme this year will be to capitalize on the success of GMM and Mythical Kitchen, those two hopefully generational TV properties that happen on YouTube,” Flanagan said.

Fox is the latest linear network to add creators to its roster. Last week, Fox Entertainment announced a Creator Studios division, featuring food creators Rosanna Pansino, Gordon Ramsay, Sorted Food, Jolly, Food Theorists, and Little Remy Food. 

Zoom in: The studio is funding production and development of new formats and IP with creators, starting with food content and branching into other verticals down the line. 

Fox’s pitch to creators: access production resources and advertising infrastructure. And creators’ draw for Fox? Reach global audiences where they are (online). 

While Fox described the new creator push as a “digtal-first” division, it’s unclear whether these shows will be made for social media or streaming.

Zoom out: In the last year, Tubi and Roku have partnered with creators to bring YouTube videos to its ad-supported streaming services. NBC also ran a creator program to bring original shows to its Peacock streaming service. Could Fox’s Creator Studios provide both?

Last night at the Golden Globes, Good Hang with Amy Poehler became the first show to win the new Best Podcast category. 

How we got here: Winning a podcasting Golden Globe doesn’t work the same way as winning one for TV or film.

The creator angle: Prestigious awards opening the floor to creators—even if it is just the upper echelon—has the potential to further legitimize digital media in the traditional film and television space.

“Podcasts were able to become a medium because podcasts is not a proper name,” Dave Wiskus, founder of creator distribution platform Nebula, told us. “Television is not a proper name. Film is not a proper name. [...] I think the lack of proper noun there really changes the way that traditional media people see the podcast as a thing.”