Good morning. In New York City’s latest guerilla marketing stunt, X users have posted signs to “see my friend Jesse perform a magic trick” in Tompkins Square Park this weekend—signed with a logo from the Now You See Me movies. 

Could it be Jesse Eisenberg, star of the franchise? New York readers, we’re counting on you to fill us in on Monday morning.

— Hannah Doyle & Syd Cohen

YouTube golf is officially going on Tour. This week, creator group Good Good Golf announced its title sponsorship of a new PGA Tour tournament, the Good Good Championship, starting next fall.

Read the green: Good Good raised $45 million in March with plans to expand its commerce and live events businesses. The Good Good Championship is a fulfillment of the latter—a multi-year partnership with the PGA Tour. Deal terms haven’t been disclosed, though title sponsorships for fall PGA Tour events typically range from $11–13 million annually. 

“This isn’t about putting our name on an existing property that brings us brand equity, it’s about building something together with the Tour that pushes the boundaries of what golf fans can expect from a Tour event across broadcast, social, product, and on-site experiences,” Good Good marketing director Jeffrey Lefkovits told us via email. 

On par with regular season Tour events, the Good Good Championship will feature a field of 120 players, and the winner gets 500 FedExCup points. Points contribute to a player’s qualifications to compete in the FedExCup, a three-event playoff series. 

The YouTube twist: Fans can expect to see Good Good cast on stream, apparel sold at the event, and opportunities for fan engagement. 

“Ultimately, we want to be a cornerstone of the Tour’s schedule and an event that players and fans look forward to every year,” Lefkovits said.

The Good Good Championship will air on the Golf Channel and ESPN+ in November 2026 from the Fazio Canyons Golf Course in Austin, Texas. 

Down the fairway: Good Good said it’s announcing a collaboration with a golf show that will be tied into the Good Good Championship later this week.

Chess has grandmasters. The Olympics have gold medalists. And GeoGuessr—a browser game where players guess locations on Google Street View—has Trevor Rainbolt.

From playing GeoGuessr in the back of classrooms to uncovering restaurant locations from a single photo, Rainbolt has solidified himself as the internet’s top geography connoisseur with over 8 million followers across platforms. 

How he got here → 

Building within his niche: Three years in, Rainbolt has used his unique position in a highly specific niche to secure unexpected brand deals (like Maybelline) and start his own celebrity interview series, “Memory Lane.”

“It’s up to the brand having trust and good creative direction,” Rainbolt told us. “I like playing into the internet role of ‘this guy can find anything,’ and how can I make that a viral moment?”

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YouTube introduces a likeness detection feature to protect creators from unwanted use of their image. Participating creators in YouTube’s Partner Program can upload biometric data and, once verified, request removal of AI content made with their image.

X is changing how users navigate links. Instead of linking out to a browser, posts will collapse to the bottom of the screen, so users can interact with the original post while viewing a link. 

“If you’re a writer or journalist who left X in the last couple years, coming back could be the biggest arbitrage opportunity of your career,” X head of product Nikita Bier posted.

It’s going down in the DMs at Meta, with an optional new Instagram UI that prioritizes messaging and Reels. Users will be able to swipe between tabs—replacing the “post” button with messages instead.

Calling all creator operators. Do you work for a creator as a producer? Designer? Manager? Or another position? Hit reply to this email with your role—we want to hear from you for a potential story.