Hello. Video game adaptations are all the rage in Hollywood these days, and it was only a matter of time before a creator threw their hat in the ring. Mark βMarkiplierβ Fischbach released the second trailer for Iron Lung (his feature film debut and an adaptation of the 2022 video game) on Saturdayβand given the trailerβs sinister tone, it looks like Markiplierβs decade of reacting to horror games translates well into starring in one himself.

How a Creator Built a Six-Figure Business via Affiliate Links

Chloe Wen has built a business largely through affiliate links in the description of her library of evergreen outfit inspiration videos like her β7 Outfits for Your Weekβ series / by CHLOE WEN
With 140,000 subscribers on YouTube, fashion creator Chloe Wen has built a multi-six-figure business primarily through affiliate links.
How? Affiliate linksβwhich enable creators to earn a commission from viewers clicking on their unique links to buyable productsβcan net creators anywhere from 5β20% of click-through sales. Those links live in Wenβs YouTube video descriptions permanently and have compounded over time.
βThatβs more powerful than thousands of views because instead of getting [paid based on AdSense CPMs], youβre getting a commission on a sale, so I think thereβs a lot of untapped potential there,β Wen told us.
For example:
Wen has an evergreen video about how to tuck in a sweater that has spiked in views every fall since it was published three years ago.
Sheβs continued to earn commissions from the links in the videoβs description even if the featured products are no longer available. As long as a user buys something after clicking through to a seller using Wenβs link, she earns a commission.
FYI: YouTube and TikTok targeted affiliate links last month by removing external links in short-form videosβ descriptions.
The changes havenβt really affected Wenβs bottom line, as most of her Shorts 1) are repurposed longform videos and 2) link to her longform videos, where the affiliate links live.
βI try to encourage other small creators that it's not about how big you are, it's about who your engaged audience is. Get to know them really well. Are they buyers? Whatβs their price point? Are you able to target people?β Wen said. βTheyβre trusting you and they know that youβll provide them with the products they want to see.β

AI Roundup: Google and Adobe Reinvent Core Offerings
Last week, two of the biggest software companies revealed major generative AI updates for some of their most popular products. The rundown for creators:
Adobe announces Generative Fillβ¦for video. Dubbed βProject Fast Fillβ during a demo, the new tool lets video editors add or remove objects (like a shirt tie, for example) or change a videoβs background using a simple text prompt. Generative Fill for photos became a staple for Photoshop users when it debuted in Mayβand once Fast Fill rolls out in Premiere Pro, it could help creators quickly test different visuals and cut time from their video editing workflows.
Google introduces prompt-based image generation. The company is rolling out a DALL-E/Midjourney alternative right in its trademark search engine. The new feature, which is currently available to beta testers, allows users to search for something (such as βdraw a picture of a capybara wearing a chefβs hatβ) and generate up to four imagesβwith each providing descriptive, editable text details. For creators, itβs another way to quickly ideate and visualize potential projects, shots, and designs, all baked into the worldβs most popular search engine.

The Truth About Building a Successful Creator Business
While itβs never been easier to launch a business as a creator, the reality is that when youβre starting out, itβs far from easy.
Nearly 30% of small businesses that fail cite a shortage of cash as the reason. (Source: Shopify)
Enter Elevate.Storeβthe curated initiative helping creators set up and build their online stores. How? By sharing the most relevant deals for the tools you need to get started (think Canva, Wix, Quickbooks) with access to ready-made roadmaps to make sure you build and grow your store with ease.
Itβs free to use with no credit card required. You only pay when youβre ready to claim a deal.
Start your store with confidence while saving on tools youβll actually use.

Unwell Network Inks Ad Sales Deal with Spotify

Alex Cooperβs Unwell podcast network signs on Spotify as its ad sales partner / Alex Cooper
Alex Cooperβs podcast network Unwell has enlisted Spotify to serve as the networkβs ad sales partner across shows, Variety reported last week.
Context: In 2021, Cooper signed a three-year, $60M partnership with Spotify that brought her hit podcast Call Her Daddy and its episode library exclusively to the platform.
What it means: While Unwellβwhich so far produces podcasts from creators Alix Earle and Madeline Argyβis only a couple months old, the early success of Earleβs show appears to bode well for the deeper relationship between Cooper and Spotify.
According to Variety, the new ad sales partnership may also extend to future series developed by Unwell.

π Creator Moves
Kize Bae is looking for a video editor to help with long-form challenge videos.
The Unlazy Way is hiring a video editor to work on outdoor videos.
The Kenny Beecham Podcast is looking for a part-time producer to help make basketball content.
Want us to post your role? Submit one here.

π₯ Press Worthy
Rainbolt hosts his Geoguesser World Cup Finals, as eight remaining contestants compete for $50,000.
Social networking app Canopy opens a pilot program for fashion and lifestyle creators to connect and βspill the tea.β
Creators are launching online businesses in a matter of minutes with this free tool.*
Deestroying kicks off his in-season 1ON1 series in collaboration with the NFL.
Notion and Smooth Media are joining forces for an LA creator event next Wednesdayβdetails here.
Hasan Piker raises over $500,000 for Palestinian medical organizations.
Beauty creator Liz Heart shares advice on what she would do if she were to start over on YouTube.
*This is sponsored advertising content.

π Share the Press
When you refer new readers to the Press, you earn merch from the Press Publish shop.
*Hereβs your unique link to share: {{rp_refer_url}}
You currently have {{ rp_num_referrals }} referrals. You're only {{ rp_num_referrals_until_next_milestone }} away from receiving {{ rp_next_milestone_name }}.
*Please do not use fake email addresses β they will not qualify as referrals. Thank you!