Good morning. In light of the parasite contaminating fresh produce in the US, here is a menu of creator-made food and drink that are currently safe to consume:
Start your day off with a cup of Chamberlain Coffee, made sweeter with a Feastable chocolate bar. For lunch, prepare a bowl of Korean Bros’ soba noodles paired with Joyride’s peach rings. Finally, end your day with Babish’s Great American Pot Roast Experience, washing it down with an Unwell electrolyte drink.
Today’s lineup:
Mythical joins Netflix’s creator roster
Colin and Samir’s first-of-its-kind Lexus deal, explained
Why Meta might have to pay its net worth
Netflix Gets Mythical
Netflix will feature videos from Mythical Kitchen, hosted by Josh Scherer (left), and Good Mythical Morning, hosted by Rhett McLaughlin (center) and Link Neal (right) / Photography by Andrea D'Agosto
In Netflix’s latest push for creator content, Mythical is bringing daily uploads from Good Mythical Morning and Mythical Kitchen to the streamer.
Inside the deal:
Starting September 7, Mythical will release 6+ episodes per week of Good Mythical Morning, Mythical Kitchen, and Last Meals simultaneously on YouTube and Netflix.
To date, the only other creator shows released on both platforms at once are The Amazing Digital Circus and Alan’s Universe.
Mythical joins the ranks of Mark Rober, Ms Rachel, and Jordan and Salish Matter on Netflix. In the last week alone, Wishbone Kitchen and Stokes Twins have also signed deals with the streaming platform.
“We believe our consistent daily and weekly release cadence brings something unique to the platform, allowing our shows to become part of viewers' regular entertainment routine between Netflix's biggest series and film releases,” Jacob Moncrief, Mythical’s newly appointed president, told us via email.
Moncrief added that Mythical hopes to unlock a new audience that wouldn’t have previously found their content on YouTube.
Worth noting: Netflix reports Q2 earnings this Thursday. We’ll be listening for any insight into how creator-led programming fits into its broader content strategy and what these deals may be contributing to audience growth, engagement, and viewing habits.
Why Colin and Samir Might Be Your Next Pre-Roll Ad
Colin and Samir star in a campaign with Lexus to reconnect with their creativity in destinations across the US / Photography by Jesse Leon
If YouTube is the new TV, creators are becoming the commercials. Colin and Samir just announced a partnership with Lexus that includes four ad campaigns rolling out across YouTube and four sponsored videos on their channel this year.
Why it matters: The deal signals a shift in how brands are working with creators—moving from brands looking to reach creator’s audiences to using creator’s expertise to reach their brand audience better.
“Typically creators operate as distribution outlets,” Samir told us. “This is us producing for a different context—it’s going to reach a much broader, wider, different audience than we reach.”
Instead of a brand hiring an ad agency, now they are working with creators to make an ad—think Wes Anderson directing an H&M commercial. “As a creator, we’re not just talent,” Samir said. “We have a lot of perspective on what the ad should look and feel like and the ability to make it.”
How it came together:
Samir auditioned to act in a Lexus commercial during the pandemic—"I was miserable at it. I didn't know anything about it," he said—and told the story on an episode of the Colin & Samir Show.
Their YouTube Partner Manager, Andrew Leonard, heard it and flagged the opportunity with Lexus when the brand was looking for creators to partner with.
Colin and Samir developed the campaign with Google Creative Works, an internal consultancy that develops creative and campaigns for Google’s biggest brands.
Colin and Samir brought on Portal A to help execute the production.
The series follows Colin and Samir as they drive across the country in a Lexus GX 550 and RZ 550e to reconnect with their creativity after both lost their homes in the 2025 LA fires.
The first of the four campaigns spans ten assets, from cinematic hero ads to iPhone-shot spots. “Creator DNA is ‘put something out, see what works, iterate based on it,’” Samir said.
Colin and Samir built a website to tell the story, and will make videos on their own channel including how they got their cars (and were even able to give one away).
Zoom out: Of the four ways we saw brands working with creators out of Cannes—as distribution, consulting, talent, and directing—this is one of the new modes that combines each.
“We will see more and more of this in the same way you see Patrick Mahomes in a State Farm ad during an NFL game,” Samir said. “It just makes sense to see YouTubers in pre-roll ads when you watch YouTube.”
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Canon’s Friends and Family Sale gives you a reason to finally replace the camera gear that’s been slowing you down. Save up to $500 on some of Canon’s most creator-focused products* including:
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Enjoy big savings through July 26. Shop the Canon Friends and Family Sale going on now.
Offer valid July 13, 2026, 12:05 a.m. through July 26, 2026, 11:50 p.m. ET. Offer valid in U.S.A. only, and void where prohibited, taxed or restricted. Availability of certain items may be limited. Limit of five of any one item per order, subject to availability. Order will be shipped to a street address in the 50 United States or the District of Columbia only. Dealers, distributors and other resellers are not eligible for this offer. Offers subject to Canon Online Store Terms of Sale.
Meta Faces $1.4T in Damages from Social Media Addiction Cases
States sue Meta over alleged exploitation of underage users on Facebook and Instagram / Illustration by Moy Zhong
California, New Jersey, Colorado, and Kentucky just requested $1.4T in damages from Meta in the tech company’s latest social media addiction lawsuits. For reference: Meta’s current market valuation is $1.5T.
The full picture:
Meta is currently being sued by 33 states over claims that the company is exploiting the mental health of underage users on Facebook and Instagram for profit.
These additional suits from California, New Jersey, Colorado, and Kentucky are alleging that many features on the apps are not disclosed as being addictive, misleading teens about the exploitative nature of the app.
Betting on precedent: Earlier this year, Meta lost a social media addiction civil case, paying the plaintiff $2.1M in compensatory damages.
Why it matters: If courts or regulators force Meta to change how content is recommended to its users, creators might see a change in reach and discovery. This is another signal that platforms are being treated less like neutral tech products and more like media companies responsible for audience outcomes.
Do you think Meta will have to pay $1.4T?
🔥 Press Worthy
Alix Earle, Druski, Grace Reiter, and more creators make TIME’s list of 100 most influential creators.
Jake Shane releases a fitness video series with Alo.
Creator-brand partnership platform Agentio expands to Instagram and Facebook.
IShowSpeed will perform alongside Tom Cruise at the World Cup closing ceremony.
Streamer University kicks off today at 3pm ET.
