Good morning. The Costco Guys and the Rizzler made their debut appearance on The Tonight Show this week, teaching Jimmy Fallon their ranking methodology and how to do the “Rizz face.” Upon reviewing the footage, we can proudly say we give this episode three BOOMS. 💥💥💥

— Hannah Doyle & Nate Graber-Lipperman

How Do Creators Factor Into the 2024 Election?

With less than a week until election day, Recount Media host and creator Grace Weinstein is gearing up for nonstop election coverage through her Snap show, WTF America, and a five-hour Election Day livestream on YouTube.

We spoke with Weinstein about straddling the line between creator and journalist and the role of creators in this election →

Big picture: Creators have been a centerpiece for both campaigns’ voter outreach. “In two weeks from now we’re either going to look back and say that was a genius move and no one will ever do it the same way again, or we’re going to look back and say that was a massive misstep and a huge catastrophe,” Weinstein told us of campaigns’ efforts to book big-name creator interviews. “Why I think it’s important [for campaigns to work with creators] now is because the largest potential electorate is Gen Z. It’s showing a change of the guard in terms of who the focus is in the eyes of the campaign.”

And that’s opening up new doors for creator-journalists. 

• “Younger reporters at the NYT aren’t necessarily getting a 10-minute pull aside with Joe Biden the way that I did, so I’m benefitting from one side of this much more than the other,” Weinstein told us. She interviewed the president in April after he released the second part of his student debt relief plan.

• Plus, viewers are eager to understand election developments from a perspective they trust—Weinstein said WTF America has gained the most followers this year of any year since its 2021 launch.

So what does the future look like for creators x elections? “The more we can double down on specificity and understanding what a creator is giving to you, I think that’ll be a benefit,” Weinstein said. “As we develop that media literacy skill and audience focus and comprehension, I think audiences will get smarter, which will force content creators to get better.”

We're polling you, our Publish readers, about your experiences, POVs, and businesses to finish out the year with insights into the future of the creator industry. This poll is part of an ongoing series we'll share in December.

How Good Good Changed Golf YouTube Forever

Garrett Clark, Stephen Castaneda, and five other golf creators co-founded the YouTube golf collective Good Good in 2020. Since then, the group has broadcast its own live tournaments with NBC, released collaborative products with golf brand Callaway, and played with celebrities including Stephen Curry.

Colin and Samir sat down with the Good Good team at their HQ near Dallas to talk about how the group innovated the YouTube golf genre—and keeps the brand sustainable four years in.

Three observations from their conversation →

1. Good Good brought elements of professional golf broadcasts to YouTube. Videographer Colin Ross first reached out to Clark upon noticing it was hard to follow the golf ball after Clark took a shot in his videos. Ross has since led the post-production team at Good Good, where he uses VFX to edit in “shot tracers” similar to those of the PGA Tour—without requiring expensive broadcast cameras.

2. The group uploads 1–3-hour videos—and leaves in more casual, vlog-style content from their shoots. They believe fans connect with the “raw moments,” like when Clark forgot his golf bag the morning he played with NBA star Austin Reaves. “If I’m nervous, I want people to see that I’m nervous,” Clark said.

3. Good Good’s goal is to build a sustainable brand that extends past its founding members. Even as some members have left to pursue solo ventures, Clark thinks viewers keep tuning in because of the interpersonal relationships between Good Good’s cast members. That consistent audience has helped the collective build a successful apparel business, selling their products through their online store and retailers like Dick’s Sporting Goods, for example.

You can watch Colin and Samir’s full conversation with Good Good here.

Patrick Willems Reveals Cast Members for New Short Film

In 2022, video essayist Patrick Willems directed Night of the Coconut, a sci-fi movie that remains one of the most popular projects on creator-owned streaming service Nebula.

Now, Willems is back with a short film, The Dinner Plan. He announced on Monday that he’s added several established actors to the film’s cast, including Zach Cherry from Severance and Miriam Shor from American Fiction.

Big picture: Nebula CEO Dave Wiskus told us in March that the streaming service aims to bridge the gap between YouTube and Hollywood by funding, producing, and distributing original projects from creators.

The Dinner Plan follows philosophy creator Abigail Thorn’s short film Dracula’s Ex-Girlfriend (which released on Nebula in September) and Wendover Productions’ reality competition series The Getaway (which premiered on the platform in July).

🔥 Press Worthy

• Donut releases a mechanic hand scrub at Walmart.

• Kai Cenat teases a 30-day, 24/7 livestream ft. Kim Kardashian.

• Vice President Kamala Harris launches a Fortnite map.

• Netflix shares a behind-the-scenes look leading up to its Jake Paul vs. Mike Tyson boxing match.

• John Green shares more about his upcoming book on tuberculosis with The New York Times.