Good morning. Food creator Nara Smith opened pre-orders for her cookbook, Homemade.

We heard that she made its pages from scratch, too.

— Hannah Doyle & Syd Cohen

Today’s lineup:

Education creator Nuseir Yassin, aka Nas Daily, has spent 10 years building a 70M-follower media brand through short-form video and global meet-ups. Now he's targeting solopreneurs with a $27M funding round for ecommerce platform Nas.com. The pitch? "Shopify for the age of AI."

How it works → Users upload product photos to the platform, which then generates a full storefront, ad creative, and live campaigns that post directly to Facebook and Instagram. It's a direct shot at Shopify and Etsy, but focused on marketing.

"Shipping is a solved problem. Building a store is largely solved. Marketing is the last big unsolved problem in online commerce—and now the technology is finally good enough," Nas.com COO Alex Dwek told us.

Worth noting: Nas.com’s revenue grew from $1M to $8M last year, with 20K paying entrepreneurs and 350K users. The domain cost $1.2M. 

“It took three years to buy and it was a really big investment. It was also a signal we’re going all-in on this product,” Dwek said. Nas Daily and Nas.com are now the company’s top offerings. Other services, like Nas Academy (formerly its creator education program), now provide education for Nas.com.

Big picture: Yassin joins a wave of creator-founders—like CatGPT and Riley Brown—using AI to build scalable businesses. Yassin leveraged Nas Daily to test the AI, running a 100-day AI video experiment on his own channels (which generated 500M views) before productizing the tech on the platform.

Dwek says the edge for creator founders is trust. "Nuseir started as a solopreneur. If you've done it yourself and you're building a product that would have made your life better—that's where the credibility comes,” Dwek said.

From editing in a van traveling through China to cutting shorts for a livestream with 40 streamers, LA-based video editor Cameron Diro has helped Ludwig (a streamer with over 10 million followers) pull off some of the internet’s biggest video series.

Diro gave us insight on what it takes to edit for one of YouTube’s most-watched streamers → 

On getting hired: Before working with Ludwig’s company Mogul Moves, Diro was a freelance editor in Texas. He said speed was important to getting a role on the team. “If you can be quick and you can get videos out, that's probably the biggest thing to get your name in the door,” Diro told us.

On knowing when to ask for help: “Asking for help doesn’t mean failing,” Diro said. “I can get pretty deep in the rabbit hole of a story and making it work how I want in my head, and that can work against me at times. My coworkers help me out of that and show me the path forward a lot of the time.”

On taking risks: Diro said Ludwig isn’t afraid to take big swings on staff ideas, pointing to a video about F4 as an example.

“I wanted to learn a new program and try out a lot of things with music and effects, and I was given that opportunity to try and learn something to improve the video,” Diro said.

It’s been a week for big numbers in the creator economy, and we’re not just talking about how many likes IShowSpeed got on his X post dissing Logan Paul. 

Here’s what you need to know, by the numbers:

$1.4M → How much streamer N3on paid 300 clippers during a five-week period. Kick’s partner program pays N3on up to $3K an hour according to Business Insider. That means it would take him 58 8-hour days of streaming at max earnings to earn that money back.

100K → How many Substack newsletters are generating revenue in 2026, up from 50K last year. If you spent five minutes reading every revenue-generating newsletter—and didn’t sleep—it would take you an entire year to get through all of them (at which point there might be even more to read).

255M → How many monthly listeners SiriusXM Media is reaching by signing an exclusive audio sales deal with YouTube. This accounts for almost 50% of podcast listeners globally.

The content we’re looking forward to watching, playing, and listening to this weekend.